Nike Uniforms

awhedbee

Sacramento, CA – Today, the Sacramento Kings unveiled an alternative court design for the 2017-18 season. The new black court, reflects the design elements of the team’s global marks, including new logos specific to India and China. As part of the franchise’s mission, the team strives to make basketball the premier sport of the 21st century beyond traditional borders.

The team will use this customizable floor through the season when wearing the Global Uniform at home. Building a brand that connects with fans around the world will help create an authentic connection with emerging international basketball audiences, from the court up through jerseys, apparel and more.

International elements are present throughout the new design. For the team’s biggest global celebrations, Bollywood and Lunar New Year theme nights, interchangeable panels featuring a new regional logo – a Kings crown featuring the team’s name in Hindi or Mandarin – will be added to the floor. The Kings will use these marks, in addition to the primary logo in future India and China endeavors.

For other games, the team’s global crest – a heralding lion, a symbol of leadership and strength recognized around the world – will remain at center court. The granite “S”, inspired by the city’s flag showing the inseparable link between the community and team, will wrap around the floor along the apron.

The team will utilize three courts this season – the purple hardwood design from the 2016-17 season will return when the team wears the Association and Icon Edition uniforms, the new black court will be in place during games with global themes and when the team suits up in the Global uniform, and a third court will debut during the season when the team’s fourth uniform is announced.

sacramento-kings-debut-new-alternative-court-colorway-with-international-brand-matching-global-uniform-design

Sacramento Kings Debut New Alternative Court Colorway With International Brand, Matching Global Uniform Design

Nikki Nicholson

Sacramento, Calif. — Today, the Sacramento Kings unveiled their new Nike uniforms with an augmented reality feature in their award-winning fan app, marking the launch of an eight-year global marketing and merchandise agreement between Nike and the National Basketball Association (NBA). 

Through the Kings + Golden 1 Center app, the team’s new Icon Edition uniform comes to life through an augmented reality platform built by industry leading developer Zappar. Fans will be able to interact with Kings veteran Garrett Temple, who wears the new uniforms for the first time and elaborates on the new features of the team’s on-court look. Fans can customize their own jersey, virtually ‘frame’ and ‘hang’ the new look on their wall and photograph themselves with Temple. Download the Kings + Golden 1 Center app to begin the augmented reality experience.

“Through technology, we’re able to put the latest in uniform design right in the hands of basketball fans around the world with an unprecedented amount of information and detail,” said Kings Chief Technology Officer Ryan Montoya. “The partnership between Nike and the NBA is rooted in creativity and transformative design and with our augmented reality experience, we’re building on that long-standing tradition.”

The new Nike purple Icon Edition and white Association Edition uniforms will be available for purchase this Fall, making the augmented reality experience the only way fan can experience the jersey until the beginning of the 2017-2018 season. Learn more about the uniforms at Kings.com/Nike.  

For over a decade, the Kings have been digital innovators bringing unique content and experiences to their fans. The organization’s legacy of embracing technology and creating immersive fan experiences has earned them numerous accolades including "The Most Innovative Company in Sports” by Fast Company. The Sacramento Kings were the first team to join Twitter, invest in a virtual reality company, host a Reddit "Ask Me Anything" with players, use Facebook Live to interview players, stream a game in virtual reality internationally, and host a startup competition.

In the last year alone, the organization has:

Download the Kings + Golden 1 Center app to begin the augmented reality experience at Kings.com/app.

Read more about the Sacramento Kings “Decade of Innovation” at Kings.com/Innovation.

Nike Uniforms

Sacramento Kings Debut New Alternative Court Colorway With International Brand, Matching Global Uniform Design

Sacramento Kings Use Augmented Reality to Give Fans First Look at New Uniforms for 2017-2018