Fan Experience

Official Release

New Fan Membership Program Offering Exclusive Benefits New Menu Items and Food and Beverage StandsTest Your Basketball Skills at Activation from Golden 1 Credit UnionTemporary Kings Team Store Relocation Due to Renovation

Today, the Sacramento Kings announced enhancements fans can expect to see at Golden 1 Center during the 2023-24 NBA Season.&nbsp;

“As we gear up for the regular season, we are excited to enrich our fan experience,” said Sacramento Kings President of Business Operations John Rinehart. “From exclusive benefits, interactive experiences, new food and beverage concepts and more convenient ways to pay, we are committed to making sure fans have an enjoyable game day.”

Given the tremendous fan participation in the Kings loyalty program, Royalty Pass, the team has created an enhanced model, Royalty Pass+, a paid membership that grants fans access to exclusive game-day and season-long benefits, including food and beverage credit at each home game, a $50 Kings Team Store credit, members-only gear, invitations to private events, Playoffs presale access and more.&nbsp; Fans can purchase a membership at Kings.com/RoyaltyPassPlus.&nbsp;

Royalty Pass, the free-to-join Kings loyalty program, continues this season with new, personalized ways for fans to unlock exclusive offers and earn rewards for engaging with the team. By watching and attending games, purchasing Kings gear, playing predictive gaming and more, fans can complete challenges and earn food and beverage credit at Golden 1 Center, valuable discounts at the Kings Team Store, and other great prizes. More information on Royalty Pass and how to participate is available at Kings.com/RoyaltyPass.&nbsp;

Also new this season, fans will be able to take part in an interactive game, the Golden 1 Skills&nbsp;Challenge, located at Section 111. During the experience, fans are&nbsp;encouraged to follow movements directed by Sacramento Kings beloved mascot, Slamson and the Golden 1 Credit Union mascot, Goldie, including dribbling on a mini court. As fans collect points, they are rewarded with an opportunity to take a photo with the Sacramento Kings Victory Beam.

Starting this season, Kings fans will enjoy faster, more convenient purchasing experiences throughout the arena via Clover® Sport technology from Fiserv. Nearly 300 Clover devices will be deployed in concession locations and premium seating areas, creating faster checkout times.&nbsp;&nbsp;

Also, this season, Golden 1 Center is expanding mobile ordering options, powered by the Tapin2 platform, to every stand in the arena allowing fans to stay in the action and order from their seats for mobile pickup.

Building on Golden 1 Center’s award-winning, locally sourced food and beverage program, the venue has announced a variety of new offerings for Kings fans this season, including a Birria Grilled Cheese at Centro’s, a Double Smash Burger with 916 Sauce at Café Bernardo’s and Gyro Fires at Petra Greek, to name a few.

Fans interested in quick snacks and beverages can visit Power Market, a self-service convenience store, located on the Plaza level near Section 118. This grab and go space, utilizing Mashgin AI and computer vision for the checkout process, will provide fans with gameday needs such as water, chips, candies and more.&nbsp;

Wine enthusiasts can visit the new in-arena wine destination with varietals produced from California’s most noteworthy regions at Belle Glos Wine Cellar, located by the southwest entrance of the arena. The location will offer&nbsp;wine by the bottle and glass from brands such as Belle Glos, Boen, Elouan and Napa Valley Quilt.&nbsp;

The Market Kitchen, a new concept located at Section 201, adjacent to the Sierra Nevada Draught House, will highlight chicken wings and feature the Kings 2023 Capitalize: Food winner, Sugar Coated Cupcakes, with their Chicken and Waffle Cupcakes.

This season, the team has bolstered the Sacramento Kings Kids Club, presented by Delta Dental of California. Parents can sign their kids up for the free membership at Kings.com/KidsClub to have access to special news and family-friendly opportunities throughout the season, or upgrade to the 2023-24 Kids Club All-Star Membership to get a kit full of Kings gear and exclusive perks which will go on sale at Fan Fest on October 21.&nbsp;&nbsp;

The Kings have also enhanced the First Game Program, presented by First 5 California which includes a certificate, mini ball and commemorative button for fans attending a game for the first time. Kings fans can pick up these items at the First Game kiosk located at Section 124.

As the Kings renovate their flagship Team Store, fans are encouraged to visit the Team Store located at the southwest entrance on L Street open daily from 11 a.m. to 7 p.m. or shop online at KingsTeamStore.com. In addition, on home game days, fans can shop at a special pop-up location on the main floor of DOCO’s West Plaza across from Macy’s starting October 15. Renovations are expected to be finalized in late-November.&nbsp;

sacramento-kings-announce-fan-enhancements-at-golden-1-center

Sacramento Kings Announce Fan Enhancements at Golden 1 Center 

Kings Rocket Department

SACRAMENTO, Calif.  Today, the Sacramento Kings announced they have teamed up with Silicon Valley software company CrowdOptic to broadcast Google Glass views live during home games on the jumbotron inside Sleep Train Arena, making the team the first in professional sports to employ the technology.

The first Google Glass broadcast will be shown during the Kings’ upcoming home game against the Indiana Pacers on January 24. The Kings tested the technology during a home game against the Cleveland Cavaliers on January 12, and released a video preview through social media.

The technology will allow fans at the game, and viewing at home, to witness the courtside experience through the eyes of Slamson, Kings dancers, sideline reporters and others closest to the action live as they stream their first-person views through Google Glass. The Glass broadcasts are the latest new technology feature the Kings are testing to improve the in-arena experience for fans.

The experience will be powered by CrowdOptic, a software platform which analyzes the real-time Google Glass feeds and curates them by their subject matter and quality, exporting only the highest quality live footage to the arena scoreboard.

Since CrowdOptic analyzes where mobile and wearable devices are aimed from moment to moment, it is also capable of powering additional technologically-enhanced services in the future for the Kings, ranging from enhancements to its mobile app for stadium services and concessions, to broadcasting controlled by fans through their mobile devices.

Kings President Chris Granger describes a vision of the near future in which a partnership with CrowdOptic will be leveraged to detect where fans smart devices, including Google Glass units worn by fans as well as phones, are aiming inside the arena. “Fans could simply aim their smart devices to inherit someone else’s Google Glass view, or evaluate concessions lines. It is just a matter of time before Google Glass is an integral part of the fan experience of watching live sports. We are very excited about the many future possibilities working with CrowdOptic.”

To learn more about CrowdOptic, visit www.crowdoptic.com

Fan Experience

Sacramento Kings Announce Fan Enhancements at Golden 1 Center

Sacramento Kings Become First Professional Sports Team to Stream Live via Google Glass