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Tradition Reinvented: Sacramento Kings Unveil New Uniforms for the 2023-24 NBA Season

New Designs Feature Modernized Kings Script and Color Hierarchy

Fans Get First Look and Opportunity to Purchase Related Merchandise at California Classic

Today, ahead the California Classic Summer League presented by Ticketmaster and the 2023-24 NBA Season, the Sacramento Kings announced three all-new uniforms. The franchise will wear redesigned Nike Association, Icon and Statement Edition uniforms throughout the 2023-24 NBA Season.

“We are excited to unveil a new collection of uniforms that salutes the team’s origins while celebrating the organization’s future,” said Sacramento Kings President of Business Operations John Rinehart. “We believe our fans will appreciate the modernized Kings script and the return of the popular color scheme.”

The new uniforms feature a change in the hierarchy of colors, returning to black being the primary color with purple as an accent.  In May, the team teased the return of the Kings script wordmark, now a focal point of the Association and Icon jerseys. 

Fans will get their first look at the Association and Icon editions today with the uniforms on display in the Grand Entrance of Golden 1 Center during California Classic. The Statement Edition will be revealed on the second day of the event. Kings fans will also be able to sign up to be notified when the jerseys are available for purchase. Related merchandise utilizing the new designs and created in collaboration with Lululemon, Sportiqe, Authmade, Melin, and the children’s brand Sweet Wink, will be available for purchase on both July 3 and 5 at the Kings Team Store inside Golden 1 Center. 

The three uniforms will debut during the 2023-24 NBA season. The team will wear a simplified version of the new uniform during California Classic and 2023 NBA Summer League in Las Vegas.

For more information and to sign up to be notified about the on-sale, visit Kings.com/Uniforms.