-- Merchandise Curated In-house and Team Store Now Self-Operated --
-- Store to Open Today at 11 a.m., Ahead of Kings Game --
Sacramento, Calif. – Today, the Sacramento Kings announced the grand opening of their new team store at the iconic Golden 1 Center. This dynamic retail space, now named Label K and operated directly by the team, is poised to redefine the fan shopping experience with a focus on elevated team fashion apparel collections and accessories.
“As Golden 1 Center continues to be a hub for entertainment and community engagement, the new team store will enhance the overall fan experience,” said President of Business Operations John Rinehart. “We look forward to our fans immersing themselves in a world where sports and fashion converge.”
At the core of this retail transformation is a commitment to providing Kings fans with exclusive, elevated styles that showcase the brand in a fashion-forward manner. Curated collections include top-tier brands such as New Era, Lululemon, Nike, Mitchell & Ness, and Authmade, offering fans a unique selection not found elsewhere.
A key highlight of the store is its collaboration with established and emerging fashion brands such as Dybbuk, Advisry, Melin, Westside Love, Cross Colours, Actively Black, and Warren Lotas. These partnerships provide Kings fans unparalleled access to limited-edition items and one-of-a-kind pieces, bridging the gap between sports and fashion. Fans can sign up to receive exclusive updates on new releases, collaborations, events, and limited-edition drops by visiting Kings.com/LabelK.
The renovated team store features a mixed-media mural titled "A Street Art Paste-Up Walk Through Time" by Indigenous artist Cheyenne Randall, celebrating the Kings 100-year history. Additionally, Victor Solomon's artwork, "Kings Court: Elevating the Icon of Basketball with Materials and Techniques Historically Reserved for Kings," showcases a backboard made from stained glass, a 24K gold-plated hoop, and a Swarovski Crystal Garland Net.