Presenting Partner of Kings Kids Club
Collaboration to Support Kings LIFT Volunteer Program and In-Game Activations
Today, the Sacramento Kings announced a new multi-year partnership with Delta Dental of California (Delta Dental) aimed at promoting oral health throughout the region and making a positive impact on the community. Delta Dental is committed to building healthier communities by increasing access to quality oral health care and will serve as the presenting partner of the franchise's Kids Club, the official youth fan club of the Kings, and sponsor employee-driven volunteer events and experiences for seniors.
“We are proud to partner with Delta Dental to advance our shared goal of improving health and wellness while putting a smile on your face through our Kids Club, in-game activations and volunteer efforts,” said Sacramento Kings President of Business Operations John Rinehart. "As a supporting partner of our LIFT program, we will leverage Delta Dental’s vast network of regional staff to support and enhance our events."
“Delta Dental’s partnership with the Sacramento Kings is founded on the shared commitment to better serve our communities and we are proud to partner to help promote awareness around oral health and wellness,” said Delta Dental Insurance Senior Vice President and Chief People Officer Brian Sherman. “This partnership is an opportunity to make an impact on the communities in which we live and work. We are excited to bring the passion of our employees together with the commitment of the Kings organization through educational, fun and engaging activities and events focused on prioritizing better overall health outcomes.”
To promote pediatric oral health and encourage kids to adopt healthy habits, Delta Dental will be the presenting partner of the franchise’s Kids Club, providing dental-inspired goodies in all welcome packets to help youth establish tooth-friendly habits at an early age and reinforce a healthy routine for a lifetime of bright smiles.
As part of the collaboration, the Sacramento Kings and Delta Dental will support the local senior community through employee-driven volunteer events in response to a recent Delta Dental Senior Oral Health Report revealing that 2 in 5 older Americans smile less compared to when they were younger due to the appearance of their teeth. Together, Delta Dental and Kings employees will join local seniors at community activations to raise awareness about the importance of maintaining proper oral care and the connection of oral health to our overall health and well-being.
Throughout the season, Delta Dental will be the presenting sponsor of the "Smile Cam” and “Floss Cam," capturing memorable moments with fans during Kings games. Delta Dental will also launch a "Smile of the Month" social media campaign featuring Kings players and coaches.