New Sacramento Kings Uniforms Reflect Franchise Connection To City, Pride and Foundation
Sacramento, Calif. — Today, the Sacramento Kings unveiled a new uniform system for the 2016-17 season, featuring the team’s recently released logos. With a focus on using technology to enhance the fan experience, the Kings debuted the uniforms in an interactive and innovative way.
A virtual reality experience crafted with premium virtual reality content creator River Studios will provide fans an all-access, 360-degree perspective of Willie Cauley-Stein in uniform at a recent photo shoot. Fans can experience the VR demo at the Arden Fair and Galleria at Roseville team stores, where the uniforms are on display.
“Our bold modern look represents our commitment to Sacramento and the pride of this region,” said Kings President Chris Granger. “Sacramento Proud will be on display at home, on the road and across the globe.”
The four new uniforms – home, away, global and city – showcase updated emblems and a refreshed color palate. The classic Baby Blues, worn from 1985-1990, as well as for select home games last year – will return as a part of the team’s ongoing salute to the origins of the team.
At the center of the home, away and city jerseys, the team’s new crown serves as a reminder of the foundation of the team. The city jersey proudly features Sacramento’s oft-referenced acronym – SAC – in bold granite lettering, representing the organization’s deep connection to its city.
The clean, tri-colored side stripes on the shorts – inspired by the Kansas City-era Kings – are tapered for a modern look. At the base of the shorts for all three uniforms, the city logo serves as a reminder that when you root for the Kings, you root for Sacramento.
A bold, black global jersey features the team’s global crest, a symbol of leadership and strength. The granite pattern – a continuous “S” inspired by an emblem on our city’s flag – runs horizontally through the jersey to reflect the inseparable link between the team and its community. The design runs through the shorts up to a single granite stripe, reminiscent of the team’s first black uniforms in 1994. The primary emblem on the shorts is inspired by the classic Kings logo, reimagined to reflect the civic and franchise pride that has grown over the last 31 years.
Each jersey is united by the team’s beginnings in Sacramento, as a baby blue band runs along the base of the collar, while three baby blue stitches that run perpendicular to the seam on the right side of the jersey stand for the three elements that form the soul of our franchise: our city, our pride and our foundation. At the base of the jersey, a baby blue “Sacramento Proud” tab is embedded to serve as a reminder that each jersey is more than a uniform – it is a symbol honoring our city every time the team takes the court.
For more information, visit Kings.com/NewUniforms