Sacramento Kings Debut New Alternative Court Colorway With International Brand, Matching Global Uniform Design
Striking New Look From the Court Up – Floor and Jersey Combination – Sets Team Apart and Welcomes International Fans with Hindi and Mandarin Marks
Sacramento, CA – Today, the Sacramento Kings unveiled an alternative court design for the 2017-18 season. The new black court, reflects the design elements of the team’s global marks, including new logos specific to India and China. As part of the franchise’s mission, the team strives to make basketball the premier sport of the 21st century beyond traditional borders.
The team will use this customizable floor through the season when wearing the Global Uniform at home. Building a brand that connects with fans around the world will help create an authentic connection with emerging international basketball audiences, from the court up through jerseys, apparel and more.
International elements are present throughout the new design. For the team’s biggest global celebrations, Bollywood and Lunar New Year theme nights, interchangeable panels featuring a new regional logo – a Kings crown featuring the team’s name in Hindi or Mandarin – will be added to the floor. The Kings will use these marks, in addition to the primary logo in future India and China endeavors.
For other games, the team’s global crest – a heralding lion, a symbol of leadership and strength recognized around the world – will remain at center court. The granite “S”, inspired by the city’s flag showing the inseparable link between the community and team, will wrap around the floor along the apron.
The team will utilize three courts this season – the purple hardwood design from the 2016-17 season will return when the team wears the Association and Icon Edition uniforms, the new black court will be in place during games with global themes and when the team suits up in the Global uniform, and a third court will debut during the season when the team’s fourth uniform is announced.