Kings Announce World's Smartest Cowbell for New Arena

Iconic symbol to crown Sacramento Entertainment and Sports Center
Developer

Sacramento, Calif.– The Sacramento Kings today revealed the newest addition to the Entertainment and Sports Center – a 52-foot tall, 6-ton cowbell that will adorn the roof of the downtown arena and ring as a beacon of Kings fandom.

Originally used by Sacramento’s 6th Man in creating the best home-court advantage in sports, the cowbell is now a transcendent symbol for Kings fans and is representative of both the city’s rich agricultural history and the loudest supporters in the NBA.

Equipped with a solar-powered generator and purple LED lights, the cowbell will ring at tip off on gamedays, as well as produce light displays to commemorate special occasions, ranging from Opening Night to New Year’s Eve.  In addition, the cowbell’s patented sound sensor technology will enable it to be triggered to ring in various tones based on crowd noise in the arena reaching certain decibel levels.

“Since the day my partners and I purchased the team, we’ve said, ‘This is your team,’” stated Kings Chairman Vivek Ranadivé. “No symbol is as revered or immediately recognizable to a fanbase. After much consideration, it was clear our beautiful new arena needed something – and that something was more cowbell.”

Made of 100-percent locally-sourced, recycled cowbells, the structure will have the names of prominent local cows throughout Sacramento history inscribed in the outer frame.

In the organization’s continued commitment to integrate crowd-sourced elements into the new arena that are uniquely Sacramento, a focus group was formed to foster concepts and refine the design.

“As a longtime fan, I’m humbled to have played a small part in the downtown revitalization,” said resident and focus-group leader Zoe Martin. “The structure will stand as a celebration of the team’s history and a symbol of the Kings commitment to sustainability.”

Made of 100-percent recycled and locally-sourced cowbells, installation is expected to commence in the summer of 2016 followed by its inaugural bell ringing on Opening Night.


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