Sacramento Kings Announce DraftKings Sponsorship Agreement

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SACRAMENTO, Calif. – As part of the team’s continued effort to create unique and innovative partnerships, the Sacramento Kings today announced a sponsorship agreement with DraftKings, a leading provider of daily fantasy sports. This agreement is the team’s first partnership with a daily fantasy sports provider. 

As part of the agreement, DraftKings will sponsor several of the team’s brand platforms, including Kings.com’s Blog Central, game previews and postgame recaps, as well as infographics featured on the Kings digital network.  

“The Sacramento Kings have used their business acumen and exceptional vision to revolutionize the sports industry using cutting-edge technologies and engagement tools,” said DraftKings Co-founder and Chief Operating Officer Paul Liberman. “We look forward to using the strengths of our brands to enhance the fan experience.”  

A fast-growing and industry-leading daily fantasy sports provider, DraftKings is the largest U.S.-based online gaming destination that enables players to participate in daily fantasy sports competitions for the chance to win cash and prizes.

“DraftKings provides an interactive and captivating platform for consumers that enhances a fan’s ability to become involved in the sports world,” said Kings President Chris Granger. “As we approach the next era of fan engagement, in which fantasy sport represents an area of tremendous potential, we believe this partnership is the perfect opportunity for us to break barriers and transform the fan experience.” 

The agreement also includes a DraftKings commercial on the team’s KHTK Sports 1140 AM broadcast and integration of DraftKings signage at Kings home games and on Kings.com.  

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About the Sacramento Kings:
In May 2013, Vivek Ranadivé led a dynamic and diverse ownership group comprised of leaders in technology, business, sports, marketing and real estate to purchase the Sacramento Kings. Under the new ownership, the Kings have implemented a forward-looking “NBA 3.0” philosophy focused on making the Kings the premier sports franchise of the 21st century. NBA 3.0 is driven by utilizing cutting-edge technology to enhance the fan experience, acting as a positive agent of change in the community, and expanding the team, and the region’s, global brand. For more information, please visit Kings.com.

About DraftKings:
Launched in April 2012, Boston-based DraftKings Inc. is the largest, US-based online gaming destination where players engage in daily fantasy sports competitions across fantasy professional football, baseball, golf, basketball, hockey, soccer, and mixed martial arts, and college football and basketball. DraftKings offers free and paid contests every day that award cash prizes. All contests feature a salary cap format, and new contests are offered every day with instantaneous prize distribution for winners.  For more information, please visit www.DraftKings.com, like DraftKings at www.facebook.com/draftkings, and follow DraftKings @DraftKings.