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Capitalize was launched in 2016 by the Sacramento Kings as the NBA’s first crowdsourced startup competition. Over the years, Capitalize has rallied the Sacramento region’s entrepreneurial ecosystem around this annual pitch event and fan voting experience to support and promote more than 100+ local startups while showcasing new products and services on the NBA’s global stage. In 2023, the Kings are expanding the Capitalize platform to include 2 exciting new programs.

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Capitalize Tech

Innovative early stage tech entrepreneurs from the Greater Sacramento region will compete for cash and in kind prizes and a chance to be featured during Kings vs Phoenix Suns game on March 24th in the Arena.  Application deadline: February 2, 2023

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NEW: Capitalize Food

Capitalize meets Top Chef…This new competition designed to find and activate top food concepts from the Greater Sacramento region. Winners will have their brand amplified and their creations served to thousands of fans in the Arena. 

Coming Soon

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NEW: Capitalize Innovation

The Capitalize Innovation Challenge is a 6 month program designed to crowdsource game changing solutions from entrepreneurs around the world with the goal of advancing key strategic priorities identified by the Kings.  Select startups will be chosen to participate.

Coming Soon

Please email Capitalize@kings.com

OFFICIAL RULES