Vivek Sees Bright Future Ahead for International Hoops

The Kings Chairman, CEO and Governor detailed his vision for hoops on a global scale.
by Kyle Ramos
Social Coordinator

As Sacramento prepares to play in the first ever NBA basketball games held in India, Kings Chairman, CEO and Governor Vivek Ranadivé sees this as the first step towards something major.

Ranadivé penned an article for the San Jose Mercury News that painted a picture of his vision - one that dates back to a trip to his native India in 2014. He noted that a visit to a hospital with Kings General Manager Vlade Divac and NBA Commissioner Adam Silver left a lasting impact.

“Thanks to basketball, a Serbian-born player who immigrated to the United States was in India and brightening one of the darkest days of this young person’s life,” wrote Vivek. “At that moment in the Indian hospital, I witnessed first-hand how the platform we have as an NBA franchise is bigger and more meaningful than in any profession I have ever had.”

This revelation became a catalyst to eventually set in motion these historic preseason matchups between Sacramento and the Indiana Pacers. While this is a monumental development in making basketball an even more global game, Ranadivé believes that it also has the power to be a unifying force.

“Why should the Olympics be the only moment the world sets aside its differences and comes together? The platform we have as professional sports teams is a privilege and an incredible responsibility to enhance the lives of those we touch.”

These exciting contests are on the horizon and Vivek is well aware of the potential effects that these games could have off of the court.

“Tapping into the immense social network of sports fans around the globe, imagine the transformational change we can achieve collectively if we all strive to connect new cultures, experiences, and ideas.”

To read the full blog entry, click here.

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