On-Demand B-Ball with Kings and Uber

by Jason Wise
Director, Digital

The Sacramento Kings and Uber teamed up to bring on-demand basketball to local fans and Uber users through the app-based transportation network.

Carl Landry, Ray McCallum and Ryan Hollins stopped by Mack Road Courts to play one-on-one and two-on-two with fans who selected "Be A King" within the app.

Check out a recap video of the event below!


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