Jazz Relaunch Brand With New Uniforms, Courts, And Merchandise

Ryan Kostecka
Digital Content Writer


Honoring those iconic days of the past, the Utah Jazz will be displaying a new version of themselves with four new uniforms and two new court designs for the 2022-23 season.

“Purple is back and here to stay,” said Jim Olson, president of the Utah Jazz. “This uniform collection features the return of our cornerstone color purple, which will be integral to our new designs in future Jazz seasons. Purple is beloved by our fan base and lives at the core of our identity. Alongside our newly painted courts, these fresh yet familiar looks speak to our great history and dynamic future.”

Purple has been embedded in the Jazz color palette since its inception in 1974 when the team played out of New Orleans. One of the three original colors of Mardi Gras, purple is what stuck around when the team moved to Utah, becoming one of the most iconic jerseys in NBA history with its prominent white-to-purple gradient mountain.

After making a brief appearance in the 2019-20 season as part of the Classic Edition uniform, the Purple Mountain is here for the upcoming season as the design reflects the franchise’s proud history and hopes to replicate the next successful era. The jersey will evolve over the coming years, with a new purple one debuting at the start of the 2023 season.

Owner Ryan Smith and the Jazz want it to be known that the organization will not shy away from the bright lights. In fact, Utah’s new uniforms reflect its proud past and prove that this is a team that will continue to loom for the spotlight. 

The white and black uniforms symbolize the white and black keys on a piano, a significant element in the history of Jazz music. The yellow jersey represents the spotlight designated to the greatest performers in history, a nod to the fact that Utah embraces being in the spotlight with all eyes watching.

The uniform lineup includes a new “Dark Mode” with “UTAH” on the chest, a white version with the Note, and a yellow variation with “JAZZ” on the chest. Each kit features enlarged jersey numbers on the front and back, and retains the familiar angled side panels. The black shorts have JAZZ in satin shine material on the waistband, while the white and yellow shorts feature UTAH.

The neck, arm, and leg trim on all uniforms additionally feature a subtle matte/shine taping material — yellow on the white and yellow uniforms, and black on the black uniform.

The Jazz will be reactivating a different version of the recent “Dark Mode” jersey for the new year, pairing it back to its two most contrasting elements. The musical note is prominent in the design of the white uniform, and the color is elevated to a sharp and striking level — resulting in a bold and confident look. 

Another big change that fans worldwide will notice will be the courts at Vivint Arena. 

Evoking emotions from the past — specifically, Utah's back-to-back trips to the NBA Finals in the late 90s — the classic Purple Mountain logo will sit prominently at midcourt with a purple key on either end. The all-star logo will be placed where the players check-in as well.

For the “Core” court, the iconic Note symbol will be front and center in the middle of the court. The wood paneling will be angled rather than the typical horizontal look seen around the NBA, flowing in conjunction with the Note to provide phenomenal symmetry.

But one of the most eye-popping sections will be the chrome outline of the Note logo on the top and bottom of the court. As a nod to Utah hosting the 2023 NBA All-Star game in February, the all-star game logo will be at center court where players go to check into the game.

“We wanted to try to be innovative in our approach to the design, which is something we’ve been cognizant of in everything we do,” Design Director Ben Barnes said. “With the new core court, that meant looking at some new ways to do common elements. … With the updated mountain court, it meant finding ways to merge elements from the past with those of the present."

With this new era officially underway, the Jazz are making it as simple as ever for fans to get involved and show their unwavering support. 

Beginning on Friday morning and concluding on Saturday night, the Jazz Team Store will make it possible for everyone to buy the new merchandise. The new colorway will be available from short-sleeve shirts to hoodies, hats, and everything in between — as well as having the new uniforms on mannequins so fans can get a good look at what to expect in October.

The event wraps up with an all-day celebration on Saturday in the atrium and outside the arena. From appearances by Jazz Bear and the Jazz dancers to corn hole, a basketball hoop, and food carts, the party will begin at 11 a.m. and go until 6 p.m.

There will also be a kiosk set up inside the team store specifically for preordering jerseys and available online at remix.jazzteamstore.com.

From 1983-2002, Utah was widely considered one of the elite franchises in the NBA. 

Led by two future Hall-of-Famers in John Stockton and Karl Malone, and coaching legends Frank Layden and Jerry Sloan, the Jazz went to the postseason a franchise-record 20 consecutive seasons. It all culminated in back-to-back NBA Finals appearances in 1997 and 1998.

So when Smith was growing up, he had but one dream — play for the Jazz. 

Although that never came to fruition, Smith instead achieved something that he never considered as a young kid — owning the franchise. He eventually took over as majority owner of his beloved team back in December 2020, making it very clear from the beginning what his goals were for the future. 

He wants to be the man to help bring Salt Lake City its first-ever championship. He wants his version of the Jazz to not run or shy away from the spotlight — instead, embrace it and shine brightest in the biggest moments. 

For more information about Utah's brand launch, CLICK HERE.