Overview

Throughout the years, Hornets Sports & Entertainment (HSE) has been committed to social justice causes throughout numerous events & activations. In September 2020, HSE launched its Swarm The Polls campaign that aimed to educate the public about the importance of voting, inform people on how to vote, drive voter registration and encourage voter turnout. This two-month activation was the first piece of a larger Social Justice Platform that was launched on Martin Luther King Jr. Day (January 18) and also includes elements related to economic mobility and racial equity. Through this initiative, HSE seeks to bring additional conversations to light and dive deeper into raising awareness and providing support in areas related to social justice.

#NBATogether

The NBA is working to address social injustice, promote inclusion, uplift voices and bridge divides in our communities. The league seeks to bring people together and use the game of basketball to demonstrate the importance of equality, diversity and inclusion.

Hornets Sports & Entertainment

Our Commitment to Equality, Equity & Education


Hornets Sports & Entertainment is dedicated to creating and upholding a welcoming environment that celebrates diversity. Through the organization’s social justice platform, the Hornets will use their voice to raise awareness around the needs of our community while creating equitable and educational opportunities for all.

While social justice is a broad term, the Hornets will focus on three specific areas:

Economic Mobility

Charlotte was ranked 50th out of 50 among America’s largest cities in economic mobility, according to a 2014 study produced by Harvard University. This refers to the ability of a child born in the bottom income quintile to rise to the top income quintile as an adult. This means a child born into poverty in Charlotte has a greater chance of remaining impoverished as they get older than any other major city in the United States.

Key Focus Areas & Opportunities

  • Providing Resources
  • Mentorship
  • Education

Apply for the Hornets Innovation Summit

The Hornets are holding their first-ever Innovation Summit to increase social and financial capital. The virtual summit will provide an opportunity for applicants to promote their concepts through hornets.com and social media before five finalists face a panel of experts with the winning pitch receiving a $15,000 investment from the Charlotte Hornets Foundation.

Flashbacks

Here is some of the work we've already done in the community.

Racial Equity

Racial Equity is the systematic fair treatment of people of all races that results in equitable opportunities and outcomes for everyone in order to form a society where all people can achieve their full potential in life, regardless of race, ethnicity, or the community in which they live.

Key Focus Areas & Opportunities

  • Education & Career Development
  • Economic Advancement
  • Social Consciousness

Flashbacks

Here is some of the work we've already done in the community.

Voting

Voting is an essential right in our country, and all citizens should have the ability to participate in the electoral process and make their voices heard. In September 2020, HSE launched its Swarm The Polls initiative aimed at driving voter registration, access and turnout for the national election. As we continue our focus in this space, the Hornets will begin highlighting and promoting the importance of local elections.

Key Focus Areas & Opportunities

  • Education & Information
  • Voter Registration
  • Voter Turnout

Learn More

Visit the Swarm The Polls website to learn more about our efforts leading up to the November 2020 elections.

Hornets Sports & Entertainment

Internal Focus


As an organization, the Hornets realize that oftentimes change starts from within. In August 2020, HSE created a Diversity & Inclusion Council made up of 16 individuals across various departments and levels to ensure our organization remains equal, equitable, diverse and inclusive for all.

Get Involved Today!

Apply for the Hornets Innovation Summit

The Hornets are holding their first-ever Innovation Summit to increase social and financial capital. The virtual summit will provide an opportunity for applicants to promote their concepts through hornets.com and social media before five finalists face a panel of experts with the winning pitch receiving a $15,000 investment from the Charlotte Hornets Foundation.

Sign up for United Way of Central Carolinas’ Racial Equity 21-Day Challenge

United Way of Central Carolinas is hosting a Racial Equity 21-Day Challenge that takes individuals on a daily journey of learning and self-discovery to develop more effective social justice habits around issues of race, power, privilege, and leadership. The goal is to build new understandings and connections and begin dismantling systemic racism.

Support Black-Led, Black-Benefiting Nonprofits

Looking for more ways to get involved and not sure where to start? Share Charlotte has cultivated a list of 96 Black-Led, Black-Benefiting Nonprofits to help you find your perfect match.

Promising Pages

Promising Pages supplies books to students who live in areas where at-home books can be seen as a luxury. Their current biggest need is for diverse books for grades K-5.

Donate Hygiene Products to Hope Vibes

Hope Vibes provides hygiene products, mobile laundry and showers for individuals experiencing homelessness. You can help by donating hygiene products, joining them to distribute items in the community or purchasing a shirt that benefits their mission.

Help Students Succeed with Classroom Central

Classroom Central is a free school supply store for teachers that allows them to provide students with the necessary tools to succeed. Lend a hand by creating flashcards, assembling kits or writing notes of encouragement.

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