Hornets Announce New Partnership with

September 27, 2021 – The Charlotte Hornets today announced a new partnership with, the leading global blockchain provider for the sports and entertainment industry. is a direct-to-consumer (D2C) platform that leverages blockchain technology to provide the world’s leading sporting organizations with the tools to engage with and monetize their global fanbases.

The partnership grants the ability to use Hornets logos and marks both within the team’s home marketing territory and internationally, and also focuses on marketing through in-arena digital signage during home games at Spectrum Center, as well as on the team’s website, mobile app and social media channels.

“We are excited to partner with and use their technology to engage and interact with our fans,” said Hornets President & Vice Chairman Fred Whitfield. “We look forward to integrating into our family of partners and helping build their presence among our fanbase.”

The Hornets join a 60-plus strong network of major international sporting properties on the roster, which also includes European soccer giants FC Barcelona, Paris Saint-Germain, Juventus, AC Milan, Atlético Madrid, Valencia, Manchester City, Inter Milan, Arsenal and the Argentina and Portugal national soccer teams, as well as a number of leading teams from F1, esports and cricket.

The partnership is part of’s growing expansion into the U.S. sports industry, with the Hornets becoming the 15th NBA franchise to partner with

Alexandre Dreyfus, CEO of and Chiliz, added, “Another massive U.S. sports franchise has joined the roster. We can’t wait to get started with the Hornets and look forward to creating unprecedented engagement opportunities with their fans the world over in the years to come.” has major global expansion plans and will increase their existing presence in Europe, while targeting many more Fan Token launches in the USA, Asia and South America with the world’s leading sporting properties. has multiple office locations around the world and has already opened new regional headquarters in Madrid, Istanbul, São Paulo and Buenos Aires in 2021. The company will open a new office in North America in the near future.


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