featured-image

Hornets And Lowe’s Announce Partnership Extension, Unveil 2023 Hornets Legacy Project Powered By Lowe’s

November 29, 2023 – The Charlotte Hornets and Lowe’s today announced an extension of their long-term partnership in which the Mooresville-based company remains the team’s Official Home Improvement Retailer. Under the multi-year agreement, the Hornets and Lowe’s will continue to prioritize community engagement, which has been a key component of the partnership, including support of the annual Hornets Legacy Project Powered by Lowe’s.

“We are pleased to extend our partnership with Lowe’s and to continue the great work we have done together in the community,” said Hornets Sports & Entertainment President & Vice Chairman Fred Whitfield. “As we celebrate the 35th anniversary of our inaugural season, it is particularly exciting to have longtime teammates like Lowe’s continue to support our franchise, especially those that also match our enthusiasm and dedication when it comes to giving back to the community.”

Lowe’s will have an ongoing significant brand presence within Spectrum Center and the “Lowe’s Drilling Threes” campaign will continue to be utilized both in-arena and via Hornets social and broadcast channels to celebrate every three-point shot made by the Hornets. Additionally, Lowe’s will continue to serve as the presenting partner of the Charlotte Hornets Foundation’s annual Hornets Heroes Gala held each October and is also the presenting partner of the “Hive at 35” exhibit at the Charlotte Museum of History in celebration of the Hornets’ 35th anniversary.

Additionally, Lowe’s announced that it has added Hornets legend and North Carolina Sports Hall of Famer Muggsy Bogues to the Lowe’s Home Team, a group of professional athletes and Lowe's red vest associates that inspires DIYers and Pros alike to take on home improvement projects and to better their communities.

“Lowe’s is a very proud partner of the Charlotte Hornets – and we’re thrilled to welcome the legendary Muggsy Bogues to our Lowe’s Home Team roster,” said Jen Wilson, Lowe’s senior vice president, enterprise brand and marketing. “Like the Hornets and Muggsy, Lowe’s is deeply committed to giving back to the community in which we live, work and play. We’re happy to build on what we’ve accomplished together with the Hornets and to further invest in our hometown Charlotte communities through partnering with Muggsy.”

As part of the partnership, Lowe’s will continue to be the presenting partner of the annual Hornets Legacy Project. From 2016 through 2019, the initiative focused on refurbishing public basketball courts and parks, but in recent years, the focus has shifted to supporting projects in the Grier Heights community. In 2021, the two organizations partnered to make renovations to the Grier Heights Community Center located within the historic Billingsville School House, and in 2022, the Hornets Legacy Project Powered by Lowe’s funded a 13-week workforce development program created by nonprofit POTIONS & PIXELS for Grier Heights residents to learn fundamental, high-demand electrical skills in order to pursue careers in electrical construction.

Earlier today, the Hornets and Lowe’s held a ribbon-cutting ceremony for the 2023 Hornets Legacy Project Powered by Lowe’s, the renovation of an existing outdoor amphitheater in Grier Heights Park in partnership with CrossRoads Corporation, the Grier Heights Community Improvement Organization and Mecklenburg County. With collaborative goals of enhancing the amphitheater’s functionality, accessibility and overall appeal, as well as attracting diverse events and boosting community engagement, the project included structural improvements, seating renovations, power outlets, a stage canopy, accessibility improvements, landscaping and a public art installation to beautify the space while paying homage to the cultural heritage of the Grier Heights neighborhood.