HEAT Announce White HOT HEAT 2007

Encore Presentation of the Color White is Team’s Playoff Promotional Campaign

MIAMI, April 19 – The Miami HEAT announced today the formal unveiling of their 2007 playoff promotional campaign—White Hot HEAT 2007: an encore presentation of the color White, which stimulated a “state of intense emotion” and rallied HEAT fans everywhere during the 2006 NBA championship season. The HEAT invites the entire community to get behind and participate in White Hot HEAT 2007. White will not only be the color fans wear to the game, it will become a recognizable symbol of support for the HEAT in all daily activities.

In preparation for the start of the playoffs, the HEAT, its corporate partners and local municipalities have outlined numerous activities designed to energize South Florida to create the most intense playoff experience in the NBA.