HEAT Inks Deal with PEAK Sports

MIAMI, February 16th – The Miami HEAT announced today the team has entered into a multi-year partnership with PEAK Sport Products Co., Limited, a leading branded sports products company located in China and primarily engaged in designing, manufacturing and distributing sport products including footwear, apparel and accessories. The PEAK Sport brand was established in 1989 and the company is a well-known pioneer in the sports product market in China.  

“Our partnership with PEAK Sport is a natural fit considering the HEAT brand appeals to a growing Chinese market,” said Eric Woolworth, President of The HEAT Group’s Business Operations. “Moreover, teaming up with PEAK seems like the logical next step for our franchise considering the company has an existing relationship with our very own Shane Battier. We’re very happy to support and enhance that relationship, as well.”

In 2006, PEAK Sports signed Battier, a 10-year NBA veteran, to an endorsement deal. Battier has since become a national icon in China.

“This new partnership between PEAK and the Miami HEAT has obvious synergy,” said Battier. “Both companies are exciting and dynamic, and I am proud to represent these two great brands.”

PEAK Sport’s partnership with the HEAT will consist primarily of camera visible signage including identification on the team’s pole pads as well as inventory on the digital courtside system. In addition, PEAK Sport will sponsor an in-game feature, the PEAK Performance Play of the Game, at select HEAT home games.

“I am very pleased to announce our partnership with the Miami HEAT, one of the elite teams in NBA,” said Xu Zhihua, CEO of PEAK Sport Products Co., Limited. “I am confident this partnership will bring improvement to and growth in many aspects of our brand.”

PEAK Sport will open its first store in the United States during a press conference scheduled on February 16 at 10:30 a.m. PST. The grand opening will take place at 8250 Melrose Avenue in Los Angeles, California.

About PEAK Sport
PEAK Sport designs, develops, manufactures, distributes and markets its sportswear products under the PEAK brand. PEAK Sport sells all of its products in China on a wholesale basis to distributors who operate, either directly or through third-party retail outlet operators, authorized PEAK retail outlets. It also sells its products on a wholesale basis to overseas customers, as well as to overseas distributors who then sell the products to consumers, retailers or sports teams and clubs. In mid-2009, PEAK Sport Products Company had a distribution network of 7,000 authorized Peak retail outlets in China, which were operated either by the PEAK Sport's distributors or by their third-party retail outlet operators. For more information, please visit www.PEAKSport.com.

The Miami HEAT is proud to have ASSIST-CARD as the Presenting Sponsor for the 2011-12 season.