- Sr. Advisor, Hispanic Broadcasting & Marketing
José Pañeda, the Spanish language voice (“La Voz”) of the Miami HEAT, enters his 31st year as the team’s Spanish language radio play-by-play announcer, broadcasting all HEAT regular season and postseason games. An original HEAT employee, Pañeda is in his 32nd year with the team.
In 1998, Pañeda made history by broadcasting the first ever HEAT game on Spanish language television. In 2002, he became the first NBA broadcaster to announce 1,000 consecutive regular season games in Spanish. Pañeda has announced the most HEAT games in franchise history, which includes 2,412 consecutive regular season games and all 224 playoff games for the three-time NBA Champions.
Pañeda has been the Spanish language radio voice at the NBA Finals 10 times, which have been broadcast in the US and internationally through several networks including the NBA on ESPN Spanish Radio Network. Pañeda is also a veteran of 11 Spanish broadcasts of the NBA All-Star Game.
For two consecutive summers, Pañeda was the host and play-by-play announcer for WNBA games broadcast on Gems Television to 21 countries in Latin America. In the summer of 1999, Pañeda was the play-by-play voice of basketball on Univision’s network coverage of the Pan American Games. Pañeda has also broadcast NBA games to TV viewers in most of Latin America through TNT Latino and provided play-by-play commentary for Fox Sports America. In 1992, Pañeda was the television color commentator at the Olympic qualifying Tournament of the Americas on Univision. He has also worked on English language radio and television in Miami.
Pañeda has also been an expert NBA analyst for the Univision Sports Network (Radio & Television) including as an occasional guest host on the TV show ZONA NBA.
In his additional role as Senior Advisor, Hispanic Broadcasting & Marketing, Pañeda is responsible for serving as the HEAT’s spokesperson in the Hispanic community and advising the HEAT Group with their Hispanic marketing efforts. This role includes creating and implementing different plans to assist the Marketing, Public Relations, Internet (elheat.com), Social Media and Community Affairs departments. This is in addition to overseeing the Spanish radio broadcasts.
Born and raised in Miami, Pañeda is a graduate of Belen Jesuit Prep High School and Florida International University (’86). In 2008, Pañeda, a high school baseball letterman, was inducted into the Belen Jesuit High School Sports Hall of Fame with the first ever Lifetime Achievement award for his broadcast achievements. Pañeda and his wife, Ana, are the parents of twin boys, José Carlos and Alexander Eduardo. The Pañeda family resides in Miami and enjoy the summers fishing in the Florida Keys.