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HEAT TO UNVEIL “LEGACY” UNIFORMS PRESENTED BY TISSOT

MIAMI, December 2nd – On Thursday, December 3rd, when the HEAT take on the Oklahoma City Thunder at AmericanAirlines Arena, the team will formally debut its “Legacy” uniform presented by Tissot and designed in-house by the Miami HEAT Creative Department. The Legacy campaign features HEAT fans in their rightful place—front and center—having not only originated the practice of the color-themed Playoff campaigns, but having taken ownership of the concept unlike fans in any other market. Starting with “Back in Black” in 2004, transitioning to “The Red Zone” in 2005 and finding championship glory with “White Hot” in 2006, HEAT fans have embraced their role when the games matter most. The HEAT will wear the Legacy uniform for the following games:

A special website, HEAT.com/Legacy, will launch today at 12:00 p.m. EST and will showcase the Legacy campaign including the player introduction video, details about the uniform, the 2015-16 Legacy retail merchandise collection and Legacy campaign photographs. Those HEAT fans featured in the Legacy campaign are those who participated in the video and photo shoots, which took place after the Red, White & Pink scrimmage on October 15th.  HEAT fans attending the December 3rd game will receive a free Legacy player poster presented by Tissot.

The Legacy uniform belongs to HEAT fans everywhere—a roster of millions draped in red, black and white. HEAT fans know their role and understand that legacies are built and defended during the playoffs. Legacy melds past with present; fan culture with franchise future; and a clean silhouette influenced by the spirit of the classics. For more information, please click https://www.HEAT.com/Legacy.