HEAT To Launch New Miami HEAT App

“HEAT Stream” Delivers Customized Content Based Upon Selected FanType* “Mobile Ticketing” and “Mobile Wallet” Technology Add Convenience For Fans

MIAMI, September 29 – On Thursday, October 1, the Miami HEAT will launch the new Miami HEAT App compatible for both iOS and Android systems. Beginning today, the HEAT will host a series of HEAT App previews on the websiteHEAT.com/App to give HEAT fans from around the world a sneak peek of the new fan engagement platform. The most unique feature of the new HEAT App is the ability for fans to fully customize their HEAT experience through their mobile devices. The new HEAT App is a “smart app,” meaning it is reactive to multiple scenarios, including game day vs. non-game day, the location of the user and whether the HEAT are in-season or off-season.

“HEAT Stream”
The “mission control” of the new HEAT App is the “HEAT Stream.” The HEAT Stream, of which there are 27 different variations, provides a comprehensive look at the franchise including upcoming game information, on-court and off-court player profiles, unique video content, photo galleries, HEAT news, advanced stats,scores and schedules, polls, contests, trivia, historical matchup information, trending social media postings and quick links to The Miami HEAT Store and Arena information. Key amongst the functionalities provided by the HEAT App is the constant display of the game clock and score, no matter where the user is inside the app

FanTypes Deliver Customized Content
When users launch the HEAT App for the first time, they will be asked to select their “FanType” to customize the content they receive and their experience with the HEAT App.  There are three distinctive FanTypes:

“Give Me Stats, Stat!”—provides a focus on game and advanced stats;
“The Score and A ‘Lil More”—provides a blend of on-court and off-court info; and
“Keep It Light, Aight?”—where social media feeds and photos take the lead.
Based on the FanType they select, HEAT fans will be served up a continuous stream of HEAT content that gives them exactly what they asked for and more.

Mobile Ticketing
 and Mobile Wallet
The new HEAT App will add convenience to the HEAT Experience by allowing fans to control nearly all ticketing and purchasing functions via their mobile device. The technology Mobile Ticketing and Mobile Wallet enable fans to conduct seamless transactions and purchases as they enter and move throughout AmericanAirlines Arena. WithMobile Ticketing, a HEAT fan’s mobile phone provides entry into the Arena as well as the ability to purchase, re-sell or transfer game tickets. Mobile Wallet will allow fans to make food and beverage purchases at select concessions stands throughout the facility. To activate Mobile Wallet, fans are required to create a Mobile Wallet account and register a credit or debit card. Mobile Wallet is presented by American Express.
The HEAT App will also offer a rewards program, allowing users to earn “Arena Bucks” for all food and beverage purchases made using Mobile Wallet, with all fans receiving double points for such purchases made at HEAT games on Opening Night and during the month of November. Even greater Mobile Wallet benefits will become available to the user around the start of the HEAT regular season.

Additional Functionality and Upgrades
The HEAT App is integrated with social media allowing fans to register by using a Facebook or Twitter handle or by using a valid, current email address. Livestreaming of HEAT television game broadcasts will begin with the start of the regular season with radio broadcasts beginning in November exclusively for authenticated users. Future upgrades will provide even greater functionality and connection to the HEAT. Users will be notified via the HEAT App each time an upgrade becomes available. 
“For the past 18 months, the HEAT has worked hand-in-hand and side-by-side with SapientNitro to create more than just a venue app,” said Eric Woolworth, President of The HEAT Group’s Business Operations. “In the Miami HEAT App, SapientNitro has created an entire ecosystem; a platform for HEAT fans that includes all of the venue-oriented services a fan could want but is also a dynamic, interactive tool for fans of the team whether in Miami, Kansas City or the Philippines. Essentially, the HEAT App provides a total fan experience in the palm of your hand.”
“The SapientNitro team has invested well over 57,650 hours to learn every facet of every detail of everything the Miami HEAT use and need to generate success,” said Joey Wilson, Vice President, Business Lead for SapientNitro. “As a result, we built a mobile platform that delivers in-venue features, creates high performance, provides bulletproof reliability, offers extensibility and flexibility and adds infinite sociability. This HEAT App is specifically engineered by an NBA team for NBA team needs and its extensive fan base.”
For a tutorial on how to operate the HEAT App, log on to HEAT.com/App.

About SapientNitro
SapientNitro®, part of Publicis.Sapient, is a new breed of agency redefining storytelling for an always-on world. We’re changing the way our clients engage today’s connected consumers by uniquely creating integrated, immersive stories across brand communications, digital engagement, and omni-channel commerce. We call it our Storyscaping® approach, where art and imagination meet the power and scale of systems thinking. SapientNitro’s unique combination of creative, brand and technology expertise results in one global team collaborating across disciplines, perspectives and continents to create game-changing success for our Global 1000 clients, such as Chrysler, The Coca-Cola Company, Lufthansa, Target and Vodafone, in 31 cities across The Americas, Europe and Asia-Pacific. For more information, visit www.sapientnitro.com. SapientNitro and Storyscaping are registered service marks of Sapient Corporation.


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