Akron, OH, May 1st, 2012 – The LeBron James Family Foundation (LJFF) is proud to unveil its brand new website, LeBronJamesFamilyFoundation.org. More than just a webpage, this site is an online extension of the mission and core values of LJFF and of LeBron James himself. Established in Akron and rooted in a passion for his community is James’ long-term commitment to making a difference in the world. Through LeBronJamesFamilyFoundation.org, people can do more than just follow James’ philanthropic endeavors as he strives to create change, they will also be able to connect with James’ on a whole new level.

“The most important thing to me is to never forget where I came from. Growing up in Akron, I learned how important it is to have someone believe in you and support you” said James. “I want to help as many kids as I can achieve their dreams, which is why I created the LeBron James Family Foundation. This is just a small way that I can give back to a community that has done so much for me.”

Written in his own words and told through the LeBron James Family Foundation’s voice, this website will provide a unique perspective into LeBron’s off-the-court and philanthropic activities that only he can provide. With exclusive LJFF content and unparalleled insight, LeBronJamesFamilyFoundation.org will be a resource where fans and kids can connect with LeBron and his mission to make a difference.

“This website will show you a whole different side of LeBron James that the world hasn’t seen before” said Michele Campbell, Executive Director of the LeBron James Family Foundation. “Over the years, the truth about who LeBron really is has gotten pushed aside, and with LeBronJamesFamilyFoundation.org, we want to tell that story through his charitable activities and his commitment to the children, which really say a lot about the kind of person he truly is.”

The website will also be a vehicle for LeBron to connect with the students that participate in one of LJFF’s pillar programs, Wheels for Education. James will directly address the students through weekly updates that correlate to what they are learning in school at that time. Designed with the kids in mind, LeBronJamesFamilyFoundation.org will also host a variety of engaging content for the Wheels for Education students and parents to participate in.

This website, in conjunction with @LJFAMFOUNDATION on Twitter, will tell the untold story of James’ incredible commitment to having a lasting and positive impact on the world around him. The narrative will be revealed in multiple phases, beginning with Phase 1, which will describe and explain what the LeBron James Family Foundation stands for, provide a history and background of the organization, and highlight some of the Foundation’s community partners. Phase 2 will include information about LJFF’s national commitments, which will contain details about ongoing activities associated with these organizations and how LJFF is involved. LeBronJamesFamilyFoundation.org’s final build-out is scheduled to be complete in August, just in time for the new school year.


Follow LeBron James Family Foundation’s latest news and events on Twitter: @LJFAMFOUNDATION


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