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Savannah Brinson Celebrates the Inaugural “Savannah’s I PROMISE Makeover”


MIAMI – April 3, 2013 – Today, fifty pre-selected at-risk high school senior girls from local Miami public schools had the opportunity of a lifetime to participate in Savannah Brinson’s first-ever Savannah’s I PROMISE Makeover. Held at AmericanAirlines Arena, the inaugural event provided the young women with a prom dress of their choice and assorted accessories for their upcoming senior proms. Brinson, the fiancée of NBA All-Star LeBron James, established the event as a way to empower and inspire young women and assist those that may not have the means to prepare for prom on their own. The 50 participants were selected with the assistance of Women of Tomorrow Mentor & Scholarship Program, a South Florida organization that connects young women to life changing mentoring and scholarship opportunities.

“Those four years of high school are such a formidable time in young ladies’ lives, I wanted to do something to not only make them feel special, but to also give them confidence and encouragement to continue being the strong, smart young women they are,” said Brinson. “This event allows me to really connect, empower, and celebrate girls who are about to embark on new life experiences. I just always want to cheerlead young girls into that next phase. The event also lets me share my passion for fashion and commitment to living a healthy lifestyle with them.”

As part of the afternoon’s inspiring and uplifting program, Angela Simmons, reality TV star and editor of the youth-inspired magazine Angela’s Rundown, addressed the girls in a special presentation. Also an up-and-coming clothing designer, Simmons used this unique opportunity to connect with the young women and speak to them about the importance of education, self-esteem, and of course, fashion.

“I am happy to be a part of this event because when you’re in high school, prom is a big deal, and not all girls can afford the dress, shoes, makeup and everything else that goes along with it,” said Simmons. “But even beyond prom, it is important that girls realize how beautiful they are, and that confidence is key to really overcoming all the obstacles that come your way in high school. It’s tough being a girl, so I’m happy to be a part of giving these girls something special that they’ll never forget.”

In addition to the prom dresses, nail polish, makeup and gift bags, the young women attending Brinson’s event also received special commemorative pink I PROMISE™ bands. Modeled after the signature I PROMISE™ bands worn by LeBron James, students and fans across the country, the wristbands symbolize a personal commitment to creating positive change, and to living active and healthy lifestyles.

Brinson will be hosting a similar event for the young women of Akron, Ohio next week.

If you or someone you know is interested in contributing new or gently used dresses for future Savannah’s I PROMISE Makeover events, please send them to the LRMR Offices at 3800 Embassy Parkway, Suite 360, Akron OH, 44333.

Special thanks to all participating organizations and companies including Demetrios Bride, Ginger + Liz, Yes to Carrots Color Balm, Sonia Kashuk Makeup, Carol's Daughter, Steve Madden, Polaroid Fotobar, It’s a 10 Haircare, Women of Tomorrow Mentor & Scholarship Program and the Miami HEAT.

About Savannah Brinson & Savannah’s I PROMISE Makeover
Savannah Brinson is very active in the LeBron James Family Foundation (LJFF) and its efforts to empower children and single-parent households through innovative programs by strengthening ties between family members, and building hope through education, physical fitness and better health for those dealing with adversity. Her commitment to the local Ohio and Miami communities is also the inspiration for her I PROMISE Makeover event, which she hopes to grow into an annual event benefitting underprivileged young women.

Savannah has a keen interest in Interior Design, a love for fashion, and a passion for physical fitness. Savannah and LeBron James will be married in the summer of 2013. Born and raised in Akron, Ohio, Savannah currently resides in Miami, Florida with LeBron and their two sons, LeBron James Jr. (8) and Bryce (5).


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