City Edition

Atlanta Hawks

Local Businesses to be Included in Team’s ‘Lift As We Fly’ Campaign. Learn more at Hawks.com/smallbiz

ATLANTA – The Atlanta Hawks today officially shared details of the ‘Lift As We Fly’ campaign and plans to spotlight small businesses every day throughout the remainder of the season in conjunction with the team’s 2023-24 Nike NBA Fly City Edition uniform and court which were unveiled last week.

The new uniforms and court are comprised of key design elements inspired by the city of Atlanta, which is known for its spirit and determination.

At 4:04 p.m. every day beginning Saturday, Nov. 11, the Hawks will spotlight small businesses on the team’s massive, state-of-the-art display located on the corner of Marietta Street and Centennial Olympic Park Drive for one minute and 40 seconds.

Both the Downtown Spectacular and State Farm Arena Digital Marquee (located on Centennial Olympic Park Drive by State Farm Dr.) displays provide exposure to millions of visitors annually that frequent downtown Atlanta. In addition, these local organizations will also be featured on the team’s small business directory online at Hawks.com/smallbiz.

“We are thrilled to begin spotlighting small businesses on our massive displays outside of our award-winning venue to provide them additional recognition and awareness,” said Hawks Vice President of Marketing Narcis Alikhani. “We all lift each other up and are interconnected, and we feel that this particular campaign and these new Fly City Edition uniforms celebrate the power of collaboration in achieving success.”

As part of this campaign, the Hawks also announced that the first small business to be spotlighted on these downtown displays will be Reuben’s Deli, a made-to-order sandwich shop also located in downtown Atlanta. Reuben’s has found success by making every sandwich a masterpiece using freshly sliced meats and freshly baked bread. Reuben’s has served their famous made-to-order sandwiches, fresh soups, and salads since 1996.

“Reuben’s Deli is honored to be the first business recognized by the Hawks in their ‘Lift As We Fly’ campaign,” said Reuben’s Deli Owner Claudio Furgiuele. “We hope that this additional brand awareness will encourage more Atlantans to come downtown and enjoy our famous made-to-order sandwiches that we’ve been serving more than 25 years.”

The Hawks 2023-24 Nike NBA Fly City Edition uniform and corresponding court are set for an official debut on Saturday, Nov. 11 during the team’s home game against Miami. The game, powered by Georgia Power, is set to tip off at 7:30 p.m. at State Farm Arena.

Limited tickets remain for the game, which can be purchased at Hawks.com/tickets.

For extra perks, playoffs priority, and more, join the Hawks Family today with a Membership package starting at only 7 games. Learn more at Hawks.com/stack or call 1-866-715-1500.

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Hawks to Spotlight Small Businesses at 4:04 PM Every Day on 'Downtown Spectacular' Display

Team Launches ‘Lift As We Fly’ Campaign to Empower and Spotlight Local Businesses Throughout Season

ATLANTA – The Atlanta Hawks today officially unveiled their 2023-24 Nike NBA Fly City Edition uniform and corresponding court, which is set to debut during the team’s home game on Saturday, Nov. 11 against the Miami Heat.

The game, powered by Georgia Power, is set to tip off at 7:30 p.m. at the award-winning State Farm Arena.

The Hawks’ newest uniform and corresponding hardwood court are comprised of key design elements inspired by the city of Atlanta known for its spirit and determination. The uniform is a tribute to the city’s history of lifting up individuals and providing the opportunity to soar while celebrating the power of collaboration and collective growth in achieving success that can be found interwoven through the interconnectedness of the city of Atlanta. 

Made in collaboration between Nike, the NBA and the Hawks, the Nike NBA City Edition collection continues to represent the stories, history and heritage that make each franchise unique – honoring the inherent bond between court, community and culture. The Hawks will wear the jersey in eight marquee games, including their signature MLK Day Game presented by Chase on Monday, Jan. 15.

“We are excited to unveil these Fly city edition uniforms which share our passion for the city of Atlanta and the hustle, grind, hard work and collective growth we see from the people of this city on a daily basis,” said Hawks Executive Vice President and Chief Marketing Officer Melissa Proctor. “When one person shines, they ignite that fire in others, and we believe that together, we can lift each other up and inspire a legacy that transcends the game and reverberates throughout our city.”

The Hawks are also launching the ‘Lift as We Fly’ campaign as a way to shine a light on local businesses. At 4:04 p.m. every day beginning Saturday, Nov. 11, the team will empower and spotlight local businesses on their two massive, state-of-the-art displays located above Centennial Olympic Park and directly above the MARTA station.&nbsp;

Additionally, beginning with the team’s home game on Monday, Jan. 15, the Hawks and UPS will partner with the Russell Center for Innovation and Entrepreneurship (RICE) for the ‘Lift the 404 Honors Program delivered by UPS’ campaign to support and empower Black entrepreneurs across Atlanta.&nbsp;

The colorway for the city edition uniform is comprised of Heritage Blue, Buttery Brown and Infinity Black. Heritage Blue pays homage to Hawks iconic 1968 uniform, which marked the team’s arrival in this great city. Buttery Brown is a rich and comforting hue which embodies the team’s smooth style on the court and echoes the richness and diversity in Atlanta. Infinity Black is an affirmation of the team’s bold and relentless pursuit of a championship, fueled by the unwavering support of Hawks’ fans and the love for the city.

This jersey’s lowercase “atl” conveys ascension, familiarity, and the organization’s signature Southern hospitality. The Heritage Blue and Buttery Brown trim signifies the interconnectivity of Atlanta and the vertical side panels signify the upward trajectory of the team and city. On the front and back are the numbers which represent the down-to-earth Atlanta demeanor, and the tag shows the deep-rooted commitment to a community that comes together and lifts up one another.

The striping of Heritage Blue and Buttery Brown extends to the bottom of the shorts and the belt buckle pays homage to the legacy of the Hawks past and present on the midpoint of the uniform. The Hawks logo on the side represents the understanding of the organization’s legacy every step of the way.

The Hawks’ hardwood court proudly represents the deep roots and strong foundation that hold the community together. The court is designed with shadows of Hawks protecting their home court. This uniquely designed center court displays the iconic Hawks logo along with the grounding Infinity Black paint under the baskets contrasting the Heritage Blue skies wrapping the floor.&nbsp;

The Hawks have eight games in which the team will wear their 2023-24 Nike NBA Fly City Edition uniform and play on the corresponding hardwood court. In each of these games, the Hawks will celebrate Atlanta, a city known for its spirit and determination.

Nights in which the Hawks will wear the 2023-24 Nike NBA Fly City Edition Uniform include:&nbsp;

• Saturday, Nov. 11, in a game powered by Georgia Power (vs. Miami Heat)

• Saturday, Dec. 23, in a game presented by Georgia Natural Gas (vs. Memphis Grizzlies)

• Monday, Jan. 15, 2024, as part of MLK Day Game presented by Chase (vs. San Antonio Spurs)

• Tuesday, Jan. 30, 2024, in a game presented by Global Payments (vs. Los Angeles Lakers)

• Monday, Feb. 12, 2024 (vs. Chicago Bulls)

• Wednesday, March 6, 2024, in a game presented by SportsRadio 92-9 The Game (vs. Cleveland Cavaliers)

• Friday, March 25, 2024, in a game presented by Your Atlanta Area BMW Centers (vs. Boston Celtics)

• Saturday, March 30, 2024 (vs. Milwaukee Bucks)

Retail items from Nike, New Era, Pro Standard, Starter and 47 Brand as well as basketballs from Wilson will also incorporate the theme and colors from the jerseys.

As part of today’s unveiling, the Hawks also announced a special retail capsule collection called the FLY Collection, in collaboration with female-owned Atlanta-based business, Milano di Rouge, which will be sold exclusively at State Farm Arena. Those interested in purchase the Hawks 2023-24 Nike NBA Fly City Edition jerseys can visit HawksShop.com.

Earlier this week, the Hawks announced they are giving local entrepreneurs the chance to ‘pull up & pitch’ their business ideas from 10 a.m. until 1 p.m. on Saturday, November 11th at State Farm Arena.

The ‘Pull Up & Pitch’ program is presented by The Black Girl Ventures Foundation (BGV) and the NBA Foundation and is open to all US-based registered Black & Brown Founders, small business owners and entrepreneurs. Entrepreneurs, founders and small business owners that are interested in participating in Pull Up & Pitch competition can RSVP at this link. Join the movement with the Atlanta Hawks 2023-24 Nike NBA Fly City Edition uniform at Hawks.com/Fly. 

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Atlanta Hawks Officially Unveil 2023-24 Nike NBA Fly City Edition Uniform

Uniforms Pay Ultimate Respect to Georgia as ‘The Peach State’ While Uplifting Hawks Mantra of Being ‘True To Atlanta’

ATLANTA – Later today, the Atlanta Hawks will officially debut their PEACH 2022-23 Nike NBA City Edition uniform during the team’s home game against the Philadelphia 76ers. The game, presented by Xbox, is set to tip off at 7:30 p.m. at the award-winning State Farm Arena.

The Hawks’ newest uniform is comprised of key design elements inspired by the Peachtree City Edition uniform from three years ago and is a new take on the organization’s iconic Peachtree uniform. This City Edition uniform pays the ultimate respect to Georgia, ‘The Peach State,’ while uplifting the Hawks mantra of being ‘True To Atlanta’.

This uniform was made in collaboration between Nike, the NBA and the Hawks. In its sixth season, the Nike NBA City Edition collection continues to represent the stories, history and heritage that make each franchise unique – honoring the inherent bond between court, community and culture.

“The Hawks’&nbsp;PEACH&nbsp;2022-23 Nike NBA City Edition uniform is a nod to our city’s roots as a cultural trendsetter,” said Hawks Executive Vice President and Chief Marketing Officer Melissa Proctor. “We are grateful to the fans for the support of the Hawks this season, and we’re honored to have this uniform represent&nbsp;our great city and the state of Georgia.”

The colorway for the team’s city edition uniform is comprised of electro peach, sunset haze and infinity black. Electro Peach is a not-so-ordinary peach hue, which serves as a representation for the high energy of the city that it proudly calls home. Sunset Haze is a nod to the home in Georgia.

The two shades of peach combine to create a gradient spectrum personifying the diversity of Atlanta. Infinity Black is an affirmation of the team’s bold and relentless pursuit of a championship fueled by the unwavering support of our fans and the love for our city.

This jersey serves as an homage to the Peachtree jersey that came three years before it. The letters are stylized in a modern athletic script inspired by our city and are a nod to Atlanta as the global center for arts, culture and entertainment. The traditional jersey trim at the neck and arms is configured in electro peach and sunset haze, and the numbers spring to life in a bold expression flourished by stylish curves.&nbsp;

The Sharecare patch, located on the left side of every Hawks jersey, is woven into the fabric of the&nbsp;2022-23 NBA Nike City Edition Uniform just as the Atlanta-based digital health leader is woven into the fabric of the city of Atlanta. Earlier this year, the Hawks announced a new multi-year partnership extension with Sharecare that will re-imagine their shared vision of increasing community well-being through positive behavior change.&nbsp;

The&nbsp;traditional trim from the jersey extends to the striping on the shorts. The intersection of the peach and the basketball are represented on the midpoint of the uniform at the belt buckle. Since the sport was first played with peach baskets for hoops, peaches are at the root of basketball history. On the side of the shorts is the team’s primary icon logo in sunset haze and electro peach.

The Hawks’ hardwood court proudly represents the deep roots and strong foundation that hold the ‘The Peach State’ together. This coordinating floor for the Hawks PEACH 2022-23 Nike NBA City Edition uniform is uniquely designed with the Peach emblem at center court and the Hawks stylized in a modern athletic script on the sides.

The Hawks have 10 games in which the team will wear the PEACH 2022-23 Nike NBA City Edition uniform and play on the corresponding hardwood court. In each of these games, the Hawks will celebrate the city of Atlanta and its roots as a cultural trendsetter and change maker.&nbsp;

Nights in which the Hawks will wear the PEACH 2022-23 Nike NBA City Edition uniform include:&nbsp;

• Thursday, Nov. 10 in a game presented by Xbox (vs. Philadelphia 76ers)

• Wednesday, Nov. 23 (vs. Sacramento Kings)

• Wednesday, Dec. 28 (vs. Brooklyn Nets)

• Friday, Dec. 30 in a game presented by Planet Fitness (vs. Los Angeles Lakers)

• Monday, Jan. 16, 2023, as part of MLK Game Day presented by Chase (vs. Miami HEAT)

• Saturday, Jan. 28, 2023, in a game presented by UPS (vs. Los Angeles Clippers)

• Friday, March 17, 2023, in a game presented by SportsRadio 92-9 The Game (vs. Golden State Warriors)

• Sunday, April 2, 2023, in a game presented by Chase Freedom (vs. Dallas Mavericks)

As an extension to the campaign from last season, the Hawks and Sharecare will continue the ‘Forever 404 Honors’ program, in which up to 10 local community partners/organizations will be recognized for having established themselves to be ‘Forever 404’ through their commitment to serving the metro Atlanta area. To be ‘Forever 404’ means the recipient embodies a unique combination of cause, culture and community.

Later today, the Hawks and Sharecare will recognize Raphael Holloway, MA, LPC Chief Executive Officer of the Gateway Center as this season’s first recipient of the Forever 404 Honors presented by Sharecare. Holloway is an accomplished leader with more than 20 years of experience in the social services arena specializing in behavioral health, correction, homelessness and public health sectors.

To learn more about the Atlanta Hawks PEACH 2022-23 Nike NBA City Edition uniform and stay up-to-date on this season’s recipients of the Forever 404 Honors presented by Sharecare, visit Hawks.com/Peach. 

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Atlanta Hawks Officially Debut Their Peach 2022-23 Nike NBA City Edition Uniform

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ATLANTA-- Today the Atlanta Hawks announced an unprecedented partnership with the estate of civil rights icon Dr. Martin Luther King Jr, the National Basketball Association (NBA), the National Basketball Players Association (NBPA) and Nike with the release of its 2020 –21 MLK Nike City Edition uniform. For the first time in the league’s history, the initials of an individual will be featured prominently on the chest of an official NBA game uniform. The Hawks will be donating profits from the jersey sales back into the Atlanta community to help further initiatives championed by Dr. King.

Born and raised in Atlanta, Dr. Martin Luther King Jr., became a global symbol of the fight for racial equality through his platform of non-violence. He attended his hometown’s historic Morehouse College, entering as a freshman when he was just 15 years old.  While he continued to call Atlanta home, raising his family and pastoring at local churches like Ebenezer Baptist with his father, Dr. King led initiatives that caught

the attention of a worldwide audience, including the Montgomery Bus Boycotts, the Southern Christian Leadership Conference, and the March on Washington. The latter is where he made his watershed “I Have a Dream” speech, playing a significant role in his being awarded the Nobel Peace Prize in 1964.  His life and leadership were cut short at age of 39 by an assassin, as he organized for the rights of sanitation workers in Memphis.

“It is an incredible privilege to be able to represent the legacy of Dr. King, one of Atlanta’s native sons and one of the nation’s most transformative leaders. His message of equality, non-violence, and justice is as relevant today as it was in the 60s and we are proud to not only help educate legions of young fans about Dr. King’s work, but empower them to pick up his mantle and embody the change they wish to see in their communities,” said Hawks Chief Marketing Officer, Melissa Proctor.  “We are honored that the King Estate would entrust us with these powerful initials.”

Deeply connected to the tenets of Dr. King’s social activism are the roots from which the Atlanta Hawks’ own civic work grows.  The team has a well-demonstrated commitment to building bridges through basketball to help better the community.  The Hawks’ ongoing efforts in addressing food insecurity, access to early voting, and entrepreneurial development are directly tied to crucial issues on which Dr. King focused, including racial equality, voting rights, and economic justice.  In a franchise first, profits from the sale of the groundbreaking jersey will be given to programs that help to continue Dr. King’s work regarding economic empowerment for communities of color.

"We were honored to learn of the Atlanta Hawks’ desire to pay homage to Dr. King's life and legacy by using him as the focus of their 2020 - 21 MLK Nike City Edition uniform design. During this challenging climate, it is our hope that this visual reminder of Dr. King's legacy will inspire people to further educate themselves on how he effected change using his philosophy and methods of nonviolence during the civil rights movement of the 1950s and 1960s. We look forward to continuing to work with the Hawks to perpetuate his wonderful legacy,” said Eric D. Tidwell, Esq., Managing Director &amp; General Counsel of Intellectual Properties Management, Inc., (Manager of the Estate of Dr. Martin Luther King, Jr.).

The 2020 – 21 Atlanta Hawks MLK Nike City Edition uniform pays homage to the world’s greatest “Drum Major for Justice” through personal elements woven into the design details and a thoughtfully selected color scheme. The uniform was created through a collaborative effort between the Nike design team, Hawks ownership, and the team’s CMO, Melissa Proctor, V.P. of Brand Creative Shirley Zhang, and V.P. of Brand Merchandising Amy Serino.

The Black, Gold and White colorway speaks to Dr. King’s determination, as well as his understated style. It is also a nod to Dr. King’s membership in the first Black Greek fraternity. Bold Vintage Gold MLK letters, outlined in Fidelity White, blaze across the uniform chest, the initials of an eternal role model whose words of equality and justice are the foundation of today’s powerful activism. The stars donning both sides of the shorts represent 22 of the 29 times Dr. King was jailed fighting for justice and equality, while also paying tribute to the dedicated student freedom fighters who engaged in sit-ins all over the South. Of them, he said, "Only when it is dark enough can you see the stars."  Towards the bottom of the jersey, Dr. King’s personal signature graces the authenticity tag.  

Several of the design details of the uniform are inspired by architectural elements of churches where Dr. King delivered some of his most moving sermons. The uniform is bordered in White and Gold striping that lead to tapered peak at the side of the shorts mirroring the silhouette of stained-glass windows. The crown and shield symbol on the leg of the shorts is inspired by church windows and Dr. King’s personal effects. At the waistband is the Hawks’ Primary Icon logo encircled in black symbolizing the continuous quest of the Black community to achieve freedom and justice. This heat-applied graphic is made of a soft touch rubber. The Nike Swoosh placed at the right jersey strap, just opposite of the Sharecare jersey partner patch above the heart.

Since 2017, the Atlanta Hawks have held a multiyear partnership with Sharecare, the Atlanta-based digital health company, which serves as the team’s inaugural jersey patch sponsor and its partner in the Sharecare Movement – a community-driven initiative launched by both organizations to make Georgia and Atlanta one of the healthiest places in the country. In addition to the Sharecare patch over the “heart” of every jersey, the Atlanta Hawks and Sharecare are united by a shared passion and pride for the legacy of Atlanta and our world-changing leaders like Dr. King, whose life’s works paved the way for happier, healthier, and more equitable futures for all. 

The team will wear the MLK Nike City Edition uniforms at select games throughout the 2020-21 season. In conjunction with the MLK kit, a complimentary MLK City Edition-branded court for home games will extend the important recognition of Dr. King to the main floor of State Farm Arena. Mirroring the uniform colorway and stars detail, the court design will feature the stylized Hawks Primary Icon logo at the center which also incorporates the team’s core uniform colors – Torch Red and Legacy Yellow – in a mosaic pattern that continues the stained-glass motif.

To learn more about the Atlanta Hawks MLK Nike City Edition uniform and watch the launch video go to hawks.com/MLK.

City Edition

Hawks to Spotlight Small Businesses at 4:04 PM Every Day on 'Downtown Spectacular' Display

Atlanta Hawks Officially Unveil 2023-24 Nike NBA Fly City Edition Uniform

Atlanta Hawks Officially Debut Their Peach 2022-23 Nike NBA City Edition Uniform

Atlanta Hawks Honor the Legacy of Dr. Martin Luther King Jr. with First-Ever MLK Nike City Edition Uniform