Home Grown Passion
Growing a peach tree from a seed takes at least three years to bear fruit. Three years ago, we launched our Peachtree City Edition uniform, inspired by Atlanta's iconic street — Peachtree Street. Now - three years later - that seed continues to bear fruit with a fresh take on our original peach tree uniform.
This season's Peach uniform represents a new take on our iconic Peachtree uniform and a nod to the city's roots as a cultural trendsetter. The uniform colors and design represent the high energy of the city that it calls home. From electro peach to sunset haze, the gradient reflects the awesome diversity of the city, rooted in the foundation of what makes Atlanta great.
The Peach uniform pays the ultimate respect to Georgia, “The Peach State,” while uplifting the Hawks mantra of being “True to Atlanta”.
The Sharecare patch is always close to our hearts on the left side of every Hawks uniform. Sharecare is proud to be woven into the fabric of the PEACH 22-23 NIKE NBA City Edition Uniform just as the Atlanta-based digital health leader is woven into the fabric of our city.
Peach Tree Tag
An homage to the peach tree jersey that came before it.
The letters are stylized in a modern athletic script inspired by our city and are a nod to the A-T-L being the global center for arts, culture and entertainment.
The traditional trim at the neck and arms is configured in electro peach and sunset haze.
The numbers spring to life in a bold expression flourished by stylish curves.
Since the sport was first played with peach baskets for hoops, peaches are at the root of basketball history. The intersection of the peach and the basketball are represented on the midpoint of the uniform at the belt buckle.
The traditional trim from the jersey extends to the striping on the shorts.
The team's primary icon logo in sunset haze and electro peach.
A Closer Look
A not-so-ordinary peach hue, which serves as a representation for the high energy of the city that we proudly call home.
A special shade of sunset haze is a nod to our home in Georgia. While two shades of peach combine to create a gradient spectrum personifying the diversity of Atlanta.
An affirmation of our team's bold and relentless pursuit of a championship fueled by the unwavering support of our fans and the love for our city.
Our hardwood court proudly represents the deep roots and strong foundation that hold the “The Peach State” together, uniquely designed with the Peach emblem at center court and the Hawks stylized in a modern athletic script on the sides.
Don't Miss It
See the 2022-23 Nike NBA City Edition jerseys and court at the following games.
Raphael Holloway joined the Gateway Center team in July 2016 as the Chief Executive Officer. Mr. Holloway is an accomplished leader with more than 25 years of experience in the social services arena specializing in behavioral health, re-entry, homelessness, child welfare and public health sectors. He has a strong business acumen and understands “how to create and manage organizational change(s)when change is hard”.