atlanta hawks chase Clint capela
(Kat Goduco Photography)

Hawks and Chase Empower 5 Local Businesses through 'Rookie Entrepreneurs' Community Program

Hawks’ Center Clint Capela Spoke with First-Generation Business Owners As They Learned More About Financial Health Education

ATLANTA – On Saturday, the Hawks and Chase engaged with five first-generation “Rookie Entrepreneurs” to empower them through educational workshops to enhance their financial health and understanding of business finances. Following the workshops at the Chase Summerhill Branch, the organizations surprised the entrepreneurs with a fireside chat with Hawks’ Center Clint Capela.

The conversation focused on Capela’s journey navigating finances throughout his NBA career. After the fireside chat, Capela revealed that the Hawks and Chase would donate $5,000 to each small business offering further support for their ongoing growth and development.

“We are excited to partner with Chase to help support first-generation entrepreneurs,” said Hawks’ Vice President of DEI Impact and Strategic Initiatives, Alexis Roe. “Understanding the hurdles entrepreneurs encounter, we enthusiastically join forces with community partners to broaden access to vital information and support, aiming to create equitable opportunities and foster growth potential. We stand behind their triumphs, salute their perseverance and commitment, and empower them on their entrepreneurial path as they contribute to the prosperity of our Atlanta community through their business endeavors."

Entrepreneurs attending the event included a diverse range of businesses from food and beverage to book publishing. The businesses include Cal Industries Heat and AirKronchyYouth Authors PublishingMinorities in Sports, and MoreLyfe Juice.

Each of the small business owners are first-generation entrepreneurs.

The event kicked off with lunch and networking for the entrepreneurs followed by opening remarks from Mathilda Lambert, Community Manager at Chase’s Summerhill Community Center.

“Small businesses are not only the fabric of our nation, they are the foundation of the financial health and wealth of our local communities. We’re here to empower Atlanta’s small businesses and to put them on the path to business success, by providing them with the tools and resources they need to foster continued growth,” said Lambert. “We are proud to stand alongside the Hawks as we continue to lift up Atlanta’s small businesses together.”

The entrepreneurs attended four workshops focused on financial health to help grow during their business development journey. The workshops highlighted the importance of building and maintaining credit, how to set goals through budgeting and savings, breaking down the power of capital and navigating cash flow.

This event is the latest endeavor in the Hawks and Chase’s commitment to supporting small businesses and entrepreneurs. Earlier this month, to celebrate Black History Month, the Hawks Shop and Chase collaborated with ATL Alumni, a local Atlanta lifestyle brand, to create twonew stylish hoodies that reflect the team’s identity and the city’s culture of creativity and innovation.

On Friday night, the Hawks hosted the sixth annual ‘HBCU Night presented by Chase’ at the award-winning State Farm Arena. The organization celebrated the educational excellence and unique culture of more than 100 Historically Black Colleges and Universities (HBCUs), which were originally founded as institutions of higher learning for African Americans. All fans in attendance received a special rally towel courtesy of Chase.

In October 2022, the Atlanta Hawks and JPMorgan Chase announced a new agreement to expand and grow their integrated partnership. As part of the expanded agreement, Chase became the presenting sponsor in two key experiences: the Chase Concert Club: the arena’s ultra-premium space for enjoying the world’s best live entertainment and NBA action.To learn more about the Hawks work in the community, visit