Atlanta Hawks Strike Another Match With Tinder, Announce Swipe Right 2.0 On March 19
Tinder Users Are Sure to “Super Like” Making New Connections at Hawks’ Latest Digital Theme Night
ATLANTA – On Saturday, March 19, the biggest social event in Atlanta will take place when the Hawks host “Swipe Right 2.0” as the club battles the Houston Rockets at 7:30 p.m. Building on the success of last season’s “Swipe Right Night,” the Hawks have upped the fun factor by adding complimentary glam stations, multiple hosts, a retail component and even more unique places for fans to meet in person.
“Last January’s ‘Swipe Right Night’ was a national sensation and allowed a broad audience to experience the creativity and fun of our brand,” said Hawks CEO Steve Koonin. “This year’s ‘Swipe Right 2.0’ ushers in the official start of spring, and love will be in the air at Philips Arena. This night’s amazing game experience will help our fans make, in the words of our partners at Tinder, ‘new friends, dates, relationships, and everything in between.’”
Tinder-themed rooms will give like-minded Hawks fans the chance to create face-to-face connections that just may go beyond the arena walls. Throughout the night, the exclusive “Swipe Right” and “Super Like” lounges will be the place for Tinder users to take introductions “off-line” to mix and mingle with each other. Access to the spaces will be limited to guests who have downloaded the mobile app on their smartphones.
Adding to the excitement, some of Atlanta’s most eligible singles will be present in the lounges and various Atlanta radio personalities from some of the city’s top stations will be on-hand to help break the ice and keep the surprises coming.
"Tinder is a perfect fit for live events," said Phil Schwarz, CMO of Tinder. "We know that combining Tinder with the electric energy inside Philips Arena for ‘Swipe Right 2.0’ will create an amazing social environment for fans to meet while enjoying the game. We are excited to be partnering with the Hawks once again to bring fans something totally unique."
The Hawks are offering a “Swipe Right” ticket package at Hawks.com/swiperight starting at $70 for two seats. There will also be a special, limited-edition t-shirt available in the Hawks Shop retail outlets in Philips Arena.
The Tinder app is compatible with Android and Apple devices and is available for download from the iTunes or Google Play stores.