Team Launches ‘Lift As We Fly’ Campaign to Empower and Spotlight Local Businesses Throughout Season
ATLANTA – The Atlanta Hawks today officially unveiled their 2023-24 Nike NBA Fly City Edition uniform and corresponding court, which is set to debut during the team’s home game on Saturday, Nov. 11 against the Miami Heat.
The game, powered by Georgia Power, is set to tip off at 7:30 p.m. at the award-winning State Farm Arena.
The Hawks’ newest uniform and corresponding hardwood court are comprised of key design elements inspired by the city of Atlanta known for its spirit and determination. The uniform is a tribute to the city’s history of lifting up individuals and providing the opportunity to soar while celebrating the power of collaboration and collective growth in achieving success that can be found interwoven through the interconnectedness of the city of Atlanta.
Made in collaboration between Nike, the NBA and the Hawks, the Nike NBA City Edition collection continues to represent the stories, history and heritage that make each franchise unique – honoring the inherent bond between court, community and culture. The Hawks will wear the jersey in eight marquee games, including their signature MLK Day Game presented by Chase on Monday, Jan. 15.
“We are excited to unveil these Fly city edition uniforms which share our passion for the city of Atlanta and the hustle, grind, hard work and collective growth we see from the people of this city on a daily basis,” said Hawks Executive Vice President and Chief Marketing Officer Melissa Proctor. “When one person shines, they ignite that fire in others, and we believe that together, we can lift each other up and inspire a legacy that transcends the game and reverberates throughout our city.”
The Hawks are also launching the ‘Lift as We Fly’ campaign as a way to shine a light on local businesses. At 4:04 p.m. every day beginning Saturday, Nov. 11, the team will empower and spotlight local businesses on their two massive, state-of-the-art displays located above Centennial Olympic Park and directly above the MARTA station.
Additionally, beginning with the team’s home game on Monday, Jan. 15, the Hawks and UPS will partner with the Russell Center for Innovation and Entrepreneurship (RICE) for the ‘Lift the 404 Honors Program delivered by UPS’ campaign to support and empower Black entrepreneurs across Atlanta.
The colorway for the city edition uniform is comprised of Heritage Blue, Buttery Brown and Infinity Black. Heritage Blue pays homage to Hawks iconic 1968 uniform, which marked the team’s arrival in this great city. Buttery Brown is a rich and comforting hue which embodies the team’s smooth style on the court and echoes the richness and diversity in Atlanta. Infinity Black is an affirmation of the team’s bold and relentless pursuit of a championship, fueled by the unwavering support of Hawks’ fans and the love for the city.
This jersey’s lowercase “atl” conveys ascension, familiarity, and the organization’s signature Southern hospitality. The Heritage Blue and Buttery Brown trim signifies the interconnectivity of Atlanta and the vertical side panels signify the upward trajectory of the team and city. On the front and back are the numbers which represent the down-to-earth Atlanta demeanor, and the tag shows the deep-rooted commitment to a community that comes together and lifts up one another.
The striping of Heritage Blue and Buttery Brown extends to the bottom of the shorts and the belt buckle pays homage to the legacy of the Hawks past and present on the midpoint of the uniform. The Hawks logo on the side represents the understanding of the organization’s legacy every step of the way.
The Hawks’ hardwood court proudly represents the deep roots and strong foundation that hold the community together. The court is designed with shadows of Hawks protecting their home court. This uniquely designed center court displays the iconic Hawks logo along with the grounding Infinity Black paint under the baskets contrasting the Heritage Blue skies wrapping the floor.
The Hawks have eight games in which the team will wear their 2023-24 Nike NBA Fly City Edition uniform and play on the corresponding hardwood court. In each of these games, the Hawks will celebrate Atlanta, a city known for its spirit and determination.
Nights in which the Hawks will wear the 2023-24 Nike NBA Fly City Edition Uniform include:
• Saturday, Nov. 11, in a game powered by Georgia Power (vs. Miami Heat)
• Saturday, Dec. 23, in a game presented by Georgia Natural Gas (vs. Memphis Grizzlies)
• Monday, Jan. 15, 2024, as part of MLK Day Game presented by Chase (vs. San Antonio Spurs)
• Tuesday, Jan. 30, 2024, in a game presented by Global Payments (vs. Los Angeles Lakers)
• Monday, Feb. 12, 2024 (vs. Chicago Bulls)
• Wednesday, March 6, 2024, in a game presented by SportsRadio 92-9 The Game (vs. Cleveland Cavaliers)
• Friday, March 25, 2024, in a game presented by Your Atlanta Area BMW Centers (vs. Boston Celtics)
• Saturday, March 30, 2024 (vs. Milwaukee Bucks)
Retail items from Nike, New Era, Pro Standard, Starter and 47 Brand as well as basketballs from Wilson will also incorporate the theme and colors from the jerseys.
As part of today’s unveiling, the Hawks also announced a special retail capsule collection called the FLY Collection, in collaboration with female-owned Atlanta-based business, Milano di Rouge, which will be sold exclusively at State Farm Arena. Those interested in purchase the Hawks 2023-24 Nike NBA Fly City Edition jerseys can visit HawksShop.com.
Earlier this week, the Hawks announced they are giving local entrepreneurs the chance to ‘pull up & pitch’ their business ideas from 10 a.m. until 1 p.m. on Saturday, November 11th at State Farm Arena.
The ‘Pull Up & Pitch’ program is presented by The Black Girl Ventures Foundation (BGV) and the NBA Foundation and is open to all US-based registered Black & Brown Founders, small business owners and entrepreneurs. Entrepreneurs, founders and small business owners that are interested in participating in Pull Up & Pitch competition can RSVP at this link. Join the movement with the Atlanta Hawks 2023-24 Nike NBA Fly City Edition uniform at Hawks.com/Fly.