Empower

Educate

Embody

Engage

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Trae Young 2020-21 MLK Nike City Edition
Trae Young 2020-21 Nike City Edition

Empower. Educate.

Embody. Engage.

This is a Commitment
This is a Commitment

This year the Atlanta Hawks are proud to honor the life and work of a global icon and our city's most favored son, Dr. Martin Luther King, Jr. In an unprecedented partnership, with the King Estate Foundation, NBA, NBPA and Nike, we present the 20 – 21 MLK Nike City Edition uniform. Now more than ever since his untimely passing, the eyes and ears of the world are focused on the evolution of social justice, poised to elevate Dr. King's vision from an aspiration to a universal reality of equality and dignity for all races.

The tenets of Dr. King's social activism are the roots from which the Atlanta Hawks community work grows - crucial issues such as, Diversity, Inclusion, Voting Rights, and Economic Empowerment. We are building bridges through basketball to better the world around us. We vow to work, to fight, to take action…to earn these letters every day!

Atlanta Hawks
Dr. Martin Luther King
This is a Commitment

This year the Atlanta Hawks are proud to honor the life and work of a global icon and our city's most favored son, Dr. Martin Luther King, Jr. In an unprecedented partnership, with the King Estate Foundation, NBA, NBPA and Nike, we present the 20 – 21 MLK Nike City Edition uniform. Now more than ever since his untimely passing, the eyes and ears of the world are focused on the evolution of social justice, poised to elevate Dr. King's vision from an aspiration to a universal reality of equality and dignity for all races.

The tenets of Dr. King's social activism are the roots from which the Atlanta Hawks community work grows - crucial issues such as, Diversity, Inclusion, Voting Rights, and Economic Empowerment. We are building bridges through basketball to better the world around us. We vow to work, to fight, to take action…to earn these letters every day!

Atlanta Hawks
#EARNTHESELETTERS

The Black, Gold and White colorway speaks to Dr. King's determination, as well as his understated style. It is also a nod to his membership in the first Black Greek fraternity.

Infinity
Black

The principal hue of the Atlanta Hawks MLK Nike City Edition uniform denotes our bold, relentless, and unapologetic approach to competition and community.

Vintage
Gold

Subtle and sedate golden tone reflects an air of elegance, highlighting the reverence befitting the memory of a global icon.

Fidelity
White

This crisp, classic white symbolizes dedication and loyalty to the great city of Atlanta that we serve with excellence and compassion.

2020-21 Atlanta Hawks MLK Nike City Edition
A Closer Look
Nike Swoosh

A Personal Touch

Dr. King's signature graces the jersey's authenticity tag.

Nike Swoosh

A Heart for Justice

The Sharecare patch is always close to our hearts on the left side of every Hawks uniform. The Atlanta Hawks and Sharecare are united by a shared passion and pride for our world-changing leaders like Dr. King, whose life's works paved the way for happier, healthier, and more equitable futures for all.

Nike Swoosh

The Nike Swoosh

Nike Swoosh

Letter Perfect

Vintage Gold MLK letters in a custom font, outlined in Fidelity White, blaze across the uniform chest. The initials of an eternal role model whose words of equality are the foundation of today's powerful activism.

A Closer Look
Nike Swoosh

A Personal Touch

Dr. King's signature graces the jersey's authenticity tag.

Nike Swoosh

A Heart for Justice

The Sharecare patch is always close to our hearts on the left side of every Hawks uniform. The Atlanta Hawks and Sharecare are united by a shared passion and pride for our world-changing leaders like Dr. King, whose life's works paved the way for happier, healthier, and more equitable futures for all.

Nike Swoosh

The Nike Swoosh

Nike Swoosh

Letter Perfect

Vintage Gold MLK letters in a custom font, outlined in Fidelity White, blaze across the uniform chest. The initials of an eternal role model whose words of equality are the foundation of today's powerful activism.

Nike Swoosh

Divine Inspiration

The uniform is bordered in White and Gold striping that leads to a tapered peak at the side of the shorts mirroring the silhouette of the stained glass window at King's iconic home church. Crown and shield symbol on the leg of the shorts is inspired by both those same church windows and Dr. King's personal effects including a beautiful collection of tie clips.

Nike Swoosh

The Primary Icon

The primary icon at the waistband is encircled in black symbolizing the continuous quest of the Black community to achieve freedom and justice. This heat applied graphic is made of a soft touch rubber.

Nike Swoosh

Freedom Stars

The stars donning both sides of the shorts represent the 22 of the 29 times Dr. King was jailed fighting for justice and equality. They also honor the dedicated student freedom fighters who engaged in sit-ins all over the South. Of them he said, "Only when it is dark enough can you see the stars."

Nike Swoosh

Divine Inspiration

The uniform is bordered in White and Gold striping that leads to a tapered peak at the side of the shorts mirroring the silhouette of the stained glass window at King's iconic home church. Crown and shield symbol on the leg of the shorts is inspired by both those same church windows and Dr. King's personal effects including a beautiful collection of tie clips.

Nike Swoosh

The Primary Icon

The primary Evo icon at the waistband is encircled in black symbolizing the continuous quest of the Black community to achieve freedom and justice. This heat applied graphic is made of a soft touch rubber.

Nike Swoosh

Freedom Stars

The stars donning both sides of the shorts represent the 22 of the 29 times Dr. King was jailed fighting for justice and equality. They also honor the dedicated student freedom fighters who engaged in sit-ins all over the South. Of them he said, "Only when it is dark enough can you see the stars."

Honoring History

The 2020–21 Atlanta Hawks MLK Nike City Edition uniform pays homage to the world's greatest “Drum Major for Justice” through personal elements woven into the design details.

#EARNTHESELETTERS

Dr. King changed the world through his commitment to racial equality, voting rights and economic justice.

Join the Hawks in committing to making positive change.

Here are a few ideas of ways that you can become Dr. King’s legacy in action...

  • Serve as a poll worker on Election Day
  • Mentor youth on financial literacy.
  • Work with an organization dedicated to racial equality
  • Coach for a youth sports team.
  • Volunteer with military veterans or senior citizens.
  • Volunteer at an animal shelter.

Tell us how you #EARNTHESELETTERS. Share photos of you making positive impact in the community on social and tag us #EarnTheseLetters @atlhawks

And if you are looking for ways to make a difference, visit www.handsonatlanta.org to learn about service opportunities throughout metro Atlanta.

Proceeds from the sale of this jersey will go to support economic empowerment programs for Atlanta's communities of color.

 

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