Celebrating Hispanic Heritage Celebrating Hispanic Heritage

Hispanic-Owned Business Highlight

Hispanic Heritage Month (September 15th to October 15th) honors the identities, cultures, histories, and heritage of people who identify as Hispanic or Latino(a). The Atlanta Hawks celebrates this community 365 days of the year for all their achievements and contributions that has helped to enhance this country to be what it is today. Today and every day, we honor the businesses who continue to champion the culture and inspire the next generation of leaders. We have selected four local Hispanic-owned businesses in the Atlanta community to highlight. Learn more about how you can support these small businesses below!

Latin American Association

Latin American Association

Locations: Atlanta, Gwinnett, Dalton

   Website

MISSION: To empower Latinos to adapt, integrate and thrive. Our vision is "Opportunity for All."
The Latin American Association (LAA) is an vital organization that helps Latinos adapt, integrate, and thrive in our community by providing life-changing and life-saving programs and services through a holistic approach. Our holistic approach takes into account our 4 focus areas: immigration services, economic empowerment and economic mobility, family stabilization and well-being and youth services.
- Santiago Marquez, CEO
HYPE

HYPE

Location: Atlanta

   Website

MISSION: To connect, empower and develop young professionals and entrepreneurs through community, economic and leadership opportunities.
HYPE supports the Hispanic and Latino communities in Atlanta by serving as an organization in Georgia dedicated to uplifting Latinx young professionals and entrepreneurs by prioritizing community. We provide resources for growth and impact in leadership development, community engagement, and public policy
- Alex Villanueva, President
Perreo404

Perreo404

Location: Atlanta

   Website

MISSION: Create a space where everyone is welcome to be themselves and encourage our audience to connect with others through a monthly Latinx event that brings together music and community.
 
Hispanic Alliance GA

Hispanic Alliance GA

Locations: Gainesville

   Website

MISSION: To improve the lives of Latinos in Georgia
Through collaborations, initiatives, advocacy and direct services, we serve our Latino community in the State to improve their lives as they integrate into different communities in the State. We love opening doors of opportunities for our community, speaking about the many contributions of our hard working Immigrants in the State to our economy and sharing the richness of our diversity-those vibrant colors reflected in our cultures, art, dances, food. We support our communities as they integrate and thrive, becoming a part of this great melting pot that is America and that passion and drive of our Latinos in finding strength and a refuge in this Country, in the pursuit of this American dream, in this land of opportunity.
- Vanesa SarazĂșa, Founder & CEO

Hispanic Heritage Night

Join the Atlanta Hawks for Hispanic Heritage Night on Tuesday, March 28 as we celebrate the rich culture of NBA fans and players across Latin American and Hispanic communities. The night will celebrate Hispanic influence through music, dance, food and an exciting night of Hawks basketball as they take on the Cleveland Cavaliers at 7:30 p.m.