The energy is electric. The vision is clear.
The stage is set. It’s time to fly.
The energy is electric.
The vision is clear.
The stage is set.
It’s time to fly.Watch
Five years ago, the Atlanta Hawks unveiled a bold, new look and signaled a new direction for the organization. Now, the pieces are falling into place - first-class ownership, strong basketball leadership, an award-winning transformed State Farm Arena, a state-of-the-art practice facility and an exciting, young team.
As we enter the next era of Hawks basketball, we are returning to our roots. We are paying respect to our treasured past, with our sights focused on a bright future ahead. We are freshening our look while paying homage to the colors most synonymous with the Hawks organization. Taking the most beloved details of our past uniforms to create a look that blends past, present and future. Our new style is timeless and classic, reintroducing elements true Hawks fans have come to know and love as we enter a new golden era in pursuit of a championship.
Red is a consistent thread throughout Atlanta Hawks teams from our beginning in 1968. This primary color symbolizes the heart of our unending quest for excellence, our red-hot spirit and fiery passion for the game.
Affirms the Atlanta Hawks’ bold and relentless pursuit of a championship, fueled by the support of our unwavering fans and the love for our city that will never die.
This signature color is an homage to the golden era of Hawks basketball. A hue that shines brightly, reminding us of the of the shoulders we stand on.
Signifies our firm foundation comprised of deep character, class, strength and integrity. Dedicated to supporting each other and our community.
A Fire Inside
Torch Red is the dominant hue of the The Icon uniform. With white filled numbers, letters and marks bordered in Legacy Yellow. The Nike Swoosh is placed just below the right jersey strap and at the left hip. On the sides, white and yellow stripes run the length of the full kit. Our iconic Primary Icon logo dons both legs and the new secondary ‘Hawks’ wordmark at the mid-section of the waistband.
The Infinity Black base of Statement uniform shouts audaciousness with ‘Hawks’ stitched across the chest in Legacy Yellow and a Torch Red outline. The coordinated striping along the sides of the jersey and shorts intersects with the Primary Icon logo on both sides of the legs and is complimented by our New ‘A-T-L’ secondary logo on the waistband. The Jumpman logo, located at the right jersey strap is a daring addition symbolizing a legendary approach to the game.
Crisp & Clean
A bright White makes up the primary color of The Association kit. The Torch Red fills the numbers, letters and marks partnered with Legacy Yellow borders. It features our iconic Primary Icon logo on both legs and the new secondary Hawks wordmark at the mid-section of the waistband.
To the Letter
The retro style of our Hawks wordmarks is inspired by the athletic fonts of our early uniforms from our introduction to Atlanta in the late 60’s to the early 80’s.
At the Heart of It
The Sharecare patch is always close to our hearts on the left side of each Hawks uniform in one of three coordinated colors. Since 2017, we have partnered closely with the Atlanta-based digital health company to engage our communities in the Sharecare Movement – our joint initiative to make Georgia one of the healthiest states and Atlanta one of the healthiest cities in the country.
A Legendary Approach
Jordan Brand's Jumpman logo will appear on all NBA Statement Edition uniforms beginning with the 2020-21 season. The Statement Edition uniform design sets the tone for big games or rivalries and make a bold statement every time they step on the court — a natural connection to Jordan Brand’s namesake and the legend’s approach to the game.