Atlanta Hawks

Programs

We build bridges through basketball in many different forms. From court renovations to providing free eye exams, we're committed to giving back to the community where we work, live, and play.

Vision to Learn

In order to learn in the classroom and on the basketball court, kids must have proper vision. Through a partnership with Vision To Learn (hyperlink to VTL site for electronic version), we provide elementary age students with the opportunity to see like Hawks!

Season of Giving

During the holiday season, we provide unique and meaningful opportunities to serve the Greater Atlanta community and give back. The efforts range from serving meals to those in underserved communities, to delivering beds to kids who do not have access to them.

Magical Moments

All Hawks fans are not created equal. This means some fans might not have the same opportunity to make it out to a Hawks game in person like others do. We bring out these special fans and give them the VIP treatment by bringing them courtside for shootaround, introducing them to players and legends, and hooking them up with the coolest swag and best seats. It's truly a magical experience!

Employee Volunteerism

The Hawks Days of Service are opportunities for all Hawks staff to participate in completing an activity that impacts the community. These projects vary each time and allow team members to be exposed to different communities in Atlanta and try their hand at different projects. From teaching inside of classrooms to pulling weeds in a garden, we've done it all!

Community Conversations

The Hawks engage young people in meaningful facilitated conversation based on the needs established by those living in these communities. Through a partnership with Fearless Dialogues, we are able to connect people within communities who may not normally interact with one another.

Court Renovations

The Atlanta Hawks improve and increase access to play by building and renovating basketball courts in communities throughout greater Atlanta. Our commitment doesn't stop there, as we provide programming at the courts throughout the season that include initiatives such as:

  • Jr. Hawks Camps and Clinics
  • Community Conversations
  • Career Exploration Opportunities

Back to School Giveaways

In continuation of giving back to the communities where we renovate courts, we return to some of those locations each July to host backpack giveaways. Thousands of kids receive Hawks branded backpacks filled with school supplies, help them and their families have a stress-free transition back into the school year.

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