Executive Vice President & Chief Revenue Officer
With more than 20 years of experience in building and executing initiatives for both sports and media, Andrew Saltzman joined the Atlanta Hawks and State Farm Arena as Executive Vice President & Chief Revenue Officer in August 2015. In this critical role, Saltzman is focused on driving long-term revenue strategies through effective business development. His vast expertise, both nationally and regionally makes him perfectly suited to lead strategic partnerships that are mutually beneficial for our season ticket members, corporate partners, broadcast affiliates and the Atlanta Hawks Basketball Club and State Farm Arena. His oversight includes driving corporate partner revenue through the expansion of new opportunities, utilizing in-arena branding and exposure, broadcast media within FOX Sports Southeast and CBS Radio, community outreach, digital and social platforms.
Prior to the Hawks, Saltzman served as Chief Revenue Officer at the NHFS Network, a joint venture between the National Federation of State High School Associations (NFHS), its member state associations, high school athletic associations and PlayOn! Sports. There he steered sales efforts that provided scalable national opportunities for customized and fully integrated high school sports marketing campaigns using traditional media, digital, sponsorship, community access, content curation and on-site activation. Saltzman gained acclaim in the sports media world as the President and Co-Founder of Sports Radio 790 The Zone, which became one of the highest billing and most recognizable sports stations in the country.
Saltzman has cultivated a varied and effective network within the sports media and marketing industries throughout his career, including time as VP and General Manager at Lincoln Financial Media and as a Consultant for NBC Sports. Through these various positions, he developed groundbreaking partnerships and built, trained, and mentored highly productive sales, marketing and operational teams. He has forged relationships with AT&T, Coca-Cola, Turner Broadcasting, Delta Airlines, Kia Motors, Aarons and UPS and negotiated multi-year broadcast rights agreements with the NFL’s Atlanta Falcons, the NBA’s Atlanta Hawks, the NHL’s Atlanta Thrashers, Georgia Tech Football and Men’s Basketball and the Chick-fil-A Bowl.
Saltzman has given back to the local community by serving on several boards including the Atlanta Sports Council, March of Dimes and the Atlanta Convention and Visitors Bureau. A native of New York City and a graduate of Georgetown University, he resides in Atlanta with his wife and two sons.