T.R.U. Recording Artist Sleepy Rose Will Debut His New Single and Video GEORGIA featuring 2 Chainz at Halftime
Grammy Award-winning, multi-platinum rapper 2 Chainz will headline the Atlanta Hawks first Peachtree Night when he performs halftime and postgame during the contest vs. Milwaukee on Wednesday, Nov. 20. Announced earlier this month, the Peachtree Night games, which will feature the team wearing their 2019-20 Peachtree City Edition uniforms and the accompanying custom court, will happen 11 times throughout the season at State Farm Arena. A multi-faceted entrepreneur, Chainz, will also debut a new single and video titled Georgia by Sleepy Rose, an artist on his new T.R.U. (The Real University) record label. Fans can also expect three new Hawks and T.R.U. co-branded retail pieces for sale that night.
Along with performing some of his best-known hits, like Rule the World and I'm Different, the Atlanta superstar will spotlight new artists from his recently launched T.R.U. label partnership with Atlantic Records. During halftime, Chainz will joined by Sleepy Rose for the first ever live performance debut his new single Georgia. Like the Hawks Peachtree unis, the soon-to-be anthem pays tribute to the unique flavor of the cities and neighborhoods of their home state. The full Georgia video will play just before the other T.R.U. artists, Skooly, Worl and Hott LockedN hit the hardwood as part of the postgame concert.
"I'm excited to help the Hawks unveil the Peachtree uniforms. The look is fire and shows love for our home, just like the new Sleepy Rose single Georgia that I'm featured on," said 2 Chainz, also known as the Drench God for his enviable fashion sensibility. "This performance is even more special because I'm coming back to center court as both a label owner with my artists and as a team owner of the College Park Skyhawks. That's an amazing feeling."
With his third Atlanta Hawks in-game appearance, 2 Chainz continues the tradition of collaborating with the team on a limited-edition retail offering. The TRU Foundation, started by 2 Chainz, will be the beneficiary of partial proceeds from the sale of the peach and black themed hoodie, t-shirt and beanie available exclusively at the in-arena Hawks Shop and online at hawksshop.com. The foundation's mission is "…dedicated to promoting balanced, respectful and enriched relationships and aim to create life changing moments and help build a positive outcome for our young generation."
2 Chainz is part of the ownership group of the College Park Skyhawks, the official G League affiliate of the Atlanta Hawks. Based in his hometown, the Skyhawks will play their first home game at the newly-opened Gateway Arena @ College Park on Thursday, Nov. 21.