FanDuel: Brand Awareness & Elevation
Position FanDuel as the Premier sports betting platform.
Utilize in-arena, digital and broadcast assets to create and overarching campaign to achieve brand awareness and app downloads.
Individuals who knew FanDuel as a partner of the Grizzlies considered FanDuel a leader in the sports betting industry.
App usage among fans who knew FanDuel as a partner of the Grizzlies.
Fans who prefer FanDuel over its competitors.
Team Broadcast on Bally Sports
TV Visible Signage
FanDuel has dominant TV visible signage including the sideline court apron and the courtside LED. These logo placements not only led to high impressions on TV broadcasts but also social media.
Over $4.5 Million
in media value.
Impressions on social media.