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Jaren Jackson Jr. nominated for 2021-22 season-long NBA Cares Community Assist Award presented by Kaiser Permanente

Fan Voting Starts Today Through Saturday, May 14; Players Nominated for Global Commitment to Education, Youth Development, Health and Wellness, COVID-19 Relief and More
by Memphis Grizzlies

Memphis, Tenn. — The NBA announced today that fan voting for the 2021-22 Season-long NBA Cares Community Assist Award presented by Kaiser Permanente will begin today on social media at noon ET (11 a.m. CT) and conclude on Saturday, May 14 at 11:59 p.m. ET. Memphis Grizzlies forward Jaren Jackson Jr., who won the monthly Community Assist Award in December, is among 10 NBA players nominated for this award. The season-long winner, selected by fans and an NBA executive panel, will be announced during the postseason.

The season-long award honors a player’s continued commitment to positively impact his community through sustained efforts and difference-making work over the course of the season. The winner will receive the award during a virtual presentation with team, league and Kaiser Permanente officials, and a $75,000 donation from the NBA and Kaiser Permanente will be made on his behalf to an organization of his choosing to commemorate the league’s 75th anniversary season. Jackson Jr. has chosen the Hattlioo Theater in Memphis to receive the donation should he win. The Hattiloo Theater, founded in 2006, is the only freestanding Black repertory theater in five surrounding states.

During the 2021 holiday season, Jackson Jr. launched his first-ever social media fundraising campaign, “Much Required,” on Giving Tuesday to support young Memphians. With an initial $150,000 personal contribution, he raised nearly $200,000 in one day to support five local youth organizations: ArtsMemphis, Girls Inc. of Memphis, Memphis Slim House, Vance Avenue Youth Development Center and Women’s Foundation for a Greater Memphis. Additionally, Jackson Jr. assisted 13 families in eliminating overdue housing and utility bills around the holidays, giving each family more than $500 dollars. To accomplish this, Jackson Jr. worked closely with the Metropolitan Inter-Faith Association (MIFA), whose mission is to support the independence of vulnerable seniors and families in crisis through high-impact programs.

Since arriving in Memphis, a city with a profound history in civil rights, Jackson Jr. has found meaningful ways to encourage people in his local community to create positive change. To help increase awareness for election participation, he made a PSA to encourage eligible voters through the message that “every election matters, every vote matters, and every voter matters,” and continues to annually highlight why voting and using one’s voice is critical to improving their communities. In the midst of the COVID-19 pandemic, Jackson Jr. used his platform to raise awareness around the importance of vaccinations and was one of the first players to support the City of Memphis and Shelby County’s #MASKUPMEMPHIS campaign, which provides face masks to those in underserved communities, specifically those in Black and Brown communities. He is also an inaugural co-chair of the Jr. NBA Court of Leaders, a development and mentorship program to provide resources and a platform to champion the next generation of leaders, and an annual supporter of the Memphis Grizzlies Grizz Ticket Assist program, donating more than 800 tickets this season to allow underserved youth to attend a game.

Fans can now vote for their preferred season-long award nominee via Jebbit, a mobile platform specializing in data collection, where they can view and select videos highlighting each player’s impact. They are also able to vote on Twitter by using #NBACommunityAssist and a player’s handle or #PlayerFirstNameLastName (e.g., #JarenJacksonJr). Votes cast via Jebbit then reposted onTwitter will count as two separate votes and retweets will also be counted.

The NBA Cares Community Assist Award presented by Kaiser Permanente recognizes an NBA player each month who best reflects the passion that the league and its players share for giving back to their communities, and honors the standard set by NBA Legend David Robinson, who improved the community piece by piece.

To learn more about the NBA Cares Community Assist Award presented by Kaiser Permanente, please visit https://communityassist.nba.com/.

About NBA Cares

NBA Cares is the league’s global social responsibility program that brings people together through the game of basketball and helps shine a light on important social issues, including racial, gender, LGBTQ & health equity, education, physical and mental health & wellness, environmental responsibility, and youth, family & community development. NBA Cares programs and participants have provided more than 5.9 million hours of hands-on service and created more than 2,000 places where kids and families can live, learn or play in communities around the world. Internationally, NBA Cares has created more than 353 places where kids and families can live, learn or play in 40 countries and territories.

About Kaiser Permanente

Kaiser Permanente is committed to helping shape the future of health care. We are recognized as one of America’s leading health care providers and not-for-profit health plans. Founded in 1945, Kaiser Permanente has a mission to provide high-quality, affordable health care services and to improve the health of our members and the communities we serve. We currently serve more than 12.5 million members in eight states and the District of Columbia. Care for members and patients is focused on their total health and guided by their personal Permanente Medical Group physicians, specialists and team of caregivers. Our expert and caring medical teams are empowered and supported by industry-leading technology advances and tools for health promotion, disease prevention, state-of-the-art care delivery and world-class chronic disease management. Kaiser Permanente is dedicated to care innovations, clinical research, health education and the support of community health. For more information, go to: kp.org/share.

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