2008 NBA FINALS ATTRACTS LARGEST NUMBER OF ON-SITE INTERNATIONAL MEDIA IN NBA HISTORY
Posted Jun 5 2008 12:04PM
-The Finals Will be Televised in 205 Countries and Territories in 46 Languages-
-Record Number of Spanish Media Coming to Cover Pau Gasol’s First Trip to The Finals-
NEW YORK , June 5, 2008 – The 2008 NBA Finals, featuring the Los Angeles Lakers and the Boston Celtics, will attract the largest number of international media members in NBA history. A record 280 international media members from 35 countries and territories will be on-site to cover the 2008 NBA Finals in Los Angeles and Boston.
The Finals will be televised to 205 countries and territories in 46 languages. In 1987, the last time the Lakers and Celtics met in The Finals, the games were televised to only 28 countries and territories.
A record 27 media members from Spain will be on hand to watch Los Angeles Lakers star Pau Gasol ( Spain) play in his first Finals.
“The amount of attention focused on Pau Gasol has increased significantly since the start of the playoffs and even more now that he is in The Finals,” said David Carnicero, Commentator for Canal+ Spain. “Anyone who was not an NBA fan previously is now watching Pau and routing for him to win a championship.”
In Spain, game one of the NBA Finals will air live on terrestrial broadcaster Cuatro, and the remaining games will air live on pay satellite channels Canal+ and Canal+ Deportes.
Additionally, for the first time, the NBA is offering a video service, My NBA Playoffs, for fans that will appear on AS.com, the second largest sports Web site in Spain, with an average of two million unique visitors per month. Produced by NBAE, Internet users will get an exclusive behind-the-scenes look at the NBA Finals, with interviews conducted in Spanish. As.com is one of the NBA’s network of broadband partners in Spain, which also includes some of the country's top sites, such as Marca, the largest sports Web site in Spain, ElMundo.com, ElPais.com and Orange.
The Lakers have five international players on their roster helping to fuel worldwide interest: Gasol ( Spain), Ronny Turiaf (France), Sasha Vujacic ( Slovenia), Vladamir Radmanovic ( Serbia) and Didier Ilunga-Mbenga ( Democratic Republic of the Congo).
For the first time, NTV, the NBA’s broadcast partner in Turkey, will be on-site providing coverage of The Finals for fans back home. NTV will air The Finals live on their terrestrial channel. During The Finals, Basketball without Borders, the league’s global basketball development and community outreach program, will take place in Istanbul, Turkey from June 4 to 7.
"Twenty years ago, when I was an exchange student at the University of California, Santa Barbara, I remember hearing about the Lakers/Celtics rivalry, but it was only a myth for me,” said Murat Kosova, Commentator for NTV Turkey. “Now that NTV will be at the Finals for the first time, I get a chance to experience the Lakers/Celtics rivalry first hand! From the success of the NBA playoffs to Basketball without Borders, this has been a great year for the NBA in Turkey.”
“I've covered the NBA Finals on-site for Philippine TV since 1997 and from my experience there hasn't been a more intense rivalry than Boston vs. Los Angeles,” said Joaquin Henson, Commentator, Solar-Philippines. “It's only fitting that the team with the best regular season record will battle the team with the league's MVP in the Last Dance.”
There will be 46 international media outlets (television and radio networks and Web sites) at The Finals, including 16 outlets who will be calling the game live in commentary positions.
The following 17 broadcast partners will air the NBA Finals for the first time:
NBA TV (Cablevision), Argentina ; Cable Sport 7, Bulgaria; Chengdu TV, China; ShiJiaZhuang TV, China; NBA TV (SiTV, JinBao Sports Channel), China; Dk4, Denmark, Germany; TVB Pearl, Hong Kong; TVB HD, Hong Kong; NBA TV (Flow), Jamaica; Telenica, Nicaragua; NBA TV (Trend TV), Pan-Africa; HD Sport, Russia; SCCN, Suriname; NTV Spor, Turkey; Five US, United Kingdom; TVes, Venezuela; Sport+, Venezuela.
There will be a record 10 broadcasters airing games in HD:
SiTV (HD) ( China), NHK-BS Digital (HDTV) ( Japan), Sky Sport HD ( Italy), TVB HD (Hong Kong), Sport 1 ( Netherlands), HD Sport ( Russia), Sport TV 1 ( Portugal), Be1+1H and Prime Sport 1 ( Belgium), Canal+ ( Spain).
Fourteen international NBA television shows will shoot behind the scenes at The Finals, up from 11 last year, including: NBA Weather (China, Beijing TV), NBA Lin Ju Li (China, GDTV), NBA.com/china (Daily Videoblogs), Give Me Five (Belgium, BeTV), NBA Magazine (Japan, NHK), Basketball Tonight ( Pan Asia, ESPN Star Sports Taiwan), NBA Time (France, Canal +), American Dream ( France, Canal +), House of Hoops ( Philippines, ABC5), Espanoles NBA ( Spain, Canal +), NBA Total ( Spain, TV3), NBA Studyo ( Turkey, NTV), Today on NBA ( Turkey, NTV), NBA on Five ( United Kingdom).
NBA fans can log on to NBA.com and listen to live audio of the games in 12 languages: English, Arabic, Bosnian, Dutch, Flemish, French, Mandarin, Polish, Russian, Spanish, Taglog and Turkish. The NBA Finals will also be available on a live streaming basis to 24 international markets via NBA.com/broadband. More than half of the traffic to NBA.com comes from outside the U.S.
About the NBA
The NBA, founded in 1946, is a global sports and entertainment brand that features 30 teams in the United States and Canada. The league’s worldwide reach was seen with 76 international players from 31 countries and territories on NBA rosters. Domestically, the NBA broadcasted 142 games on national television this season on ABC, TNT, ESPN and ESPN2.
NBA TV, launched in 1999 as the first 24-hour television channel created and operated by a professional sports league, is distributed to 80 countries. NBA merchandise is sold in more than 100,000 stores in 100 countries on six continents; NBA.com gets more than half of its visitors from outside the United States.
NBA Cares is the league's social responsibility initiative that builds on the NBA's long tradition of addressing important social issues in the United States and around the world. Through this umbrella program, the NBA, its teams and players have committed to donating $100 million to charity, providing a million hours of hands-on service to the community and creating 250 places where kids and families can live, learn or play. NBA Cares works with internationally recognized youth-serving programs that support education, youth and family development, and health-related causes, including UNICEF, the Make-A-Wish Foundation, and the Global Business Coalition on HIV/AIDS, Malaria and Tuberculosis.