NBA Central Court to provide free events from Oct. 10-12 in London as part of NBA Europe Live presented by EA SPORTS™

LONDON, Sept. 30, 2008 – The NBA announced today it will unveil the first NBA Central Court in London, an interactive fan experience featuring more than 20 basketball themed events, as a part of NBA Europe Live 2008 presented by EA SPORTS™. NBA Central Court, which will be highlighted by a replica NBA court outside the National Theatre on London’s South Bank, will run from Oct. 10-12. The weekend of free events at Central Court will lead to the soldout Oct. 12 game at the O2 Arena between the New Jersey Nets and the Miami Heat.

NBA Commissioner David Stern and local dignitaries will officially tip off Central Court on Friday, Oct. 10 to welcome basketball fans throughout London.

The schedule of free basketball events at the National Theatre will include the ‘You vs. the EA Sports Crew’ skills challenge, with the Heat’s Dwyane Wade and Tottenham Hotspur striker Darren Bent going head-to-head against fans in a unique basketball, football, video game competition with games FIFA 09 and NBA LIVE 09. Additionally, fans will also have the chance to take part in shooting contests, interact with the New Jersey Nets mascot, “Sly”, cheer on Jr. NBA/Jr. WNBA teams, dance-off with the Miami Heat Dance Team and see some of their favorite NBA players and Legends.

NBA Central Court will also serve as a stage for the Great Britain Wheelchair Basketball Team, who recently won the Olympic bronze medal in Beijing, as they lead a clinic for wheelchair-bound players. Members of British Basketball’s Women’s Senior National Team will host an instruction clinic with local Jr. WNBA players. England Basketball will also have a presence at NBA Central Court, distributing information detailing where aspiring players can receive basketball instruction and participate in organized games.

“We are excited to bring more events to London during NBA Europe Live,” said Sophie Goldschmidt, Vice President NBA Europe. “Central Court will give fans of all ages the opportunity to get up close to the NBA, see some of their favourite players and participate in basketball instruction.”

NBA Europe Live 2008 will tip-off in Paris on Oct. 9 when the Heat and the Nets face-off at the Palais Omnisports de Paris Bercy, followed by the London game at the O2. The New Orleans Hornets and Washington Wizards will continue the Europe Live schedule in Berlin on Oct. 14 at the O2 World, with the finale of the four-game tour on Oct. 17 at the Palau Sant Jordi in Barcelona.

Following NBA Europe Live 2008, NBA teams will have played 48 games in 18 different cities in Europe over the past two decades. Last year’s seven NBA Europe Live games drew more than 10.3 million viewers, 75,000 spectators, and were supported by 23 marketing partners.

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About the NBA
The NBA, founded in 1946, is a global sports and entertainment brand that features 30 teams in the United States and Canada. During the 2007-08 season, the NBA distributed games and programming to 215 countries and territories in 41 languages. The league’s worldwide reach can also be seen with 76 international players from 31 countries and territories on NBA rosters.