Bob Cousy, Marketing Consultant

Bob Cousy

Bob Cousy began working directly with the team as marketing consultant at the start of the 1999-00 season. He continues to make occasional appearances on FOX Sports Net New England as an analyst during Celtics' games.

A fixture with the Green and White, the legend provided one of the most famous moments in basketball annals on March 17, 1963. During "Bob Cousy Day" held at Boston Garden, Cousy, trying to compose himself while giving an emotional speech, was honored in a very unique way as an awkward, almost tense, silence was broken when a fan in the Garden's upper balcony yelled an immediate classic: "We love ya, Cooz!"

For thirteen years, "the Houdini of the Hardwood" was a dominant force in the league as he created a national stir in a sport suffering from minimum recognition in its infantile stages. He is the mold to which contemporary great point guards are compared. Bob was the leader of the Celtics' famous fast break and during his tenure from 1950-1963 was a member of six World Champions and 13 All-Star berths.

The recipient of many honors, Bob was elected to the Naismith Memorial Basketball Hall of Fame in 1970 and was named to the NBA's 25th Anniversary Team in 1970 and the league's 35th Anniversary Team in 1980.

Among his many awards: league MVP in 1957, All-NBA First Team for ten straight years from 1952-1961, All-NBA Second Team twice (1962 and 1963), and the NBA All-Star Game MVP in 1954 and 1957. Bob led the NBA in assists eight times; in fact, for eight consecutive seasons ranging from 1953-1960. In 924 regular season games, Cousy averaged 18.4 points, 7.5 assists, and 5.2 rebounds. In 109 postseason encounters, he collected 18.5 points, 8.6 assists, and 5.0 rebounds. He still owns the NBA single-game playoff records for most free throws made (30) and attempted (32) in a game against Syracuse played March 21, 1953. He has been broadcasting Celtics' basketball since the 1974-75 season.

Born in New York, NY, he attended high school at Andrew Jackson in Queens and played four years of college ball at Holy Cross from 1946-1950 where he was a member of the 1947 NCAA Champions. Bob was drafted by the Tri-Cities Hawks in 1950, traded to the Chicago Stags for Gene Vance that same year, then became a Celtic (for $8,500, name drawn out of a hat) when the Stags' franchise folded.

After his incomparable playing career, Cousy served as a head coach in the collegiate and professional ranks. Commencing with the 1963-64 season and continuing through the 1968-69 campaign, Bob was the head coach at Boston College where his squads put together a successful stretch that included winning percentages of better than 80% in three of his final four seasons.

Overall, those BC teams went 117-38 (.755) and that attainment helped launch a move into coaching the NBA's Cincinnati Royals. Boston traded Cousy to Cincinnati for Bill Dinwiddie in 1969, when he briefly returned to playing. He appeared in seven games as player-coach for the Royals during the 1969-70 season and coached the team that entire campaign through 22 games into the 1973-74 season - the team's second as the Kansas City-Omaha Kings.

Cousy became the first Vice-President and trustee of the Basketball Hall of Fame and later became the first Hall member to serve as President (May, 1989). He was Commissioner of the American Soccer League from 1975-1980. In 1993, Cousy appeared in the movie Blue Chips; released the following year, the flick also starred Shaquille O'Neal and actor Nick Nolte.

Robert Joseph Cousy (08/09/28) and his wife Missy live in Worcester, MA.


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