Power Forward Small Business Grant

The Power Forward Small Business Grant program aims to create a lasting impact through the economic empowerment of Black-owned small businesses across New England. Through a combined commitment of $1 million, Vistaprint and the Boston Celtics Shamrock Foundation are teaming up with the NAACP to award transformative grants of $25,000 on a rolling basis. Through this initiative, grant recipients will have opportunities to be featured on national co-branded platforms along with receiving marketing and design resources customized to their specific needs to help their business grow and thrive.

Grant Qualifications

Qualified applicants must be Black-owned small businesses with 1 to 25 employees and be based and operating in Massachusetts, Maine, New Hampshire, Rhode Island, Vermont, or select areas of Connecticut*. Applicants should be able to demonstrate the impact their small business has on their greater community and showcase how they intend to use the $25,000 grant award.

*See application for details.

The application for the Power Forward Grant has closed.

Grant Recipients

The Boston Celtics Shamrock Foundation and NAACP announced the first cohort of recipients from the Power Forward Small Business Grant. A diverse group of 12 New England small business owners each received grants of $25,000 along with customized design and marketing assistance to help support their brand mission in the aftermath of the pandemic. Recipients were notified with surprise virtual visits from center Tacko Fall, President of Basketball Operations Brad Stevens and Lucky.

Round 2 Recipients

City Sealcoating Inc

Owned by: Keith Chaney

Founded: 2007

Location: 800 Turnpike St, Suite 300, North Andover, MA 01845


City Sealcoating is a company that specializes in all kinds of asphalt maintenance and asphalt construction. Services include sealcoating, line striping, crack sealing, paving and snow plowing.

Cupcake Therapy

Owned by: Shironda White

Founded: 2020


Cupcake Therapy is tree nut-free and peanut-free cupcakery that bakes made-to-order cupcakes. Cupcake Therapy bakes with premium ingredients, organic when possible, and many of their cupcakes can be made dairy-free/vegan. Their goal is to make the best-tasting desserts that almost anyone can enjoy, regardless of dietary restrictions

Spark FM Online LLC

Owned by: Danielle Johnson

Founded: 2020


Spark FM Online is a digital radio platform that was created to empower and amplify the underserved voices of the community.

SweeTy's Treats LLC

Owned by: Tira McNeil

Founded: 2020


SweeTy’s Treats is the neighborhood bakery that supplies the tastiest cupcakes, brownies, cheesecake cups, and custom cakes for weddings, baby showers, gender reveals, bridal showers, birthday parties and more.

The Glow Café and Juice Bar

Owned by: Priscilla Edwards

Founded: 2019



The Glow Cafe & Juice Bar is a plant-based cafe, juice bar & smoothie shop that specializes in wellness-centered superfoods

Elegant Stitches Inc

Owned by: Alfred and Auric Enchill

Location: 237 First Street, Pittsfield, MA 01201


Elegant Stitches is a family-owned custom embroidery and screen-printing company that supplies branded apparel and promotional products for public and private sector employees, teams, and community groups.

Firecode Design LLC

Owned by: Ronnette A. Taylor-Lawrence

Founded: 2006

Location: 195 Dudley Street, Boston, MA 02129


Firecode Design offers Fire protection installation and inspection services such as fire sprinklers, fire extinguishers, fire alarms and first suppressants. They are a one-stop shop when it comes to fire safety.

In Shape Incentive

Owned by: Alisa Primavera

Founded: 2018


In Shape Incentive provides a wide range of training, fitness and nutritional services.

Oasis Transport

Owned by: Moses Karugu

Founded: 2010

Location: 20 Henshaw Street Unit 1Woburn, Massachusetts 01801


Oasis Transport is a warehouse and logistics company providing trucking, van courier and storage services.

Paws & Purrfection Company

Owned by: Kashwana Harling

Founded: 2020

Location: 240 Main Street, Malden, MA 02148


Paws & Purrfection Company provides essential pet supplies and delivery to the local community.

Playa Society

Owned by: Esther Wallace

Founded: 2018


Playa Society is a sport-inspired streetwear brand that prioritizes women and promotes both gender equality and social justice.

Rock City Pizza, Inc

Owned by: Joseph Charles

Founded: 2013

Location: 568 Cambridge St, Allston, MA 02134


Rock City Pizza is a quick service pizzeria that offers a wide variety of take out food.

Shana Bryant Consulting

Owned by: Shana Bryant

Founded: 2018


Shana Bryant Consulting works with small businesses and nonprofits to create memorable moments through education training and curated experiences.

Round 1 Recipients

Coils to Locs

Owned by: Dianne Austin

Founded: 2019


Coils to Locs, founded in 2019 by a cancer survivor and natural hair blogger, supports hospital cancer centers and medical hair loss salon’s ability to provide access for all of their clients regardless of hair type by offering contemporary, high quality, coily, curly synthetic wigs. Coils to Locs now has partnerships with 6 hospitals/salons.

She Chef

Owned by: Elle Scott

Founded: 2013


The mission of SheChefs, founded in 2013, is to provide mentoring and guidance to young women from urban settings who aspire to be exceptional within the culinary arts.

Small Steps Daycare

Owned by: Karen John Hope

Founded: 2002

Location: 1275 Pawtucket Blvd, Lowell, MA 01854


After being laid-off from her job in the HR industry in 2002, Karen had her second daughter and opened Small Steps Daycare. Small Steps accept all state-issued vouchers; homeless, DTA, DCF, and teen programs. Small Steps’ ultimate goal is to provide affordable childcare, prepare all children to enroll in kindergarten, while in a safe and healthy learning environment.

Pope Productions, Inc.

Owned by: Kristen L. Pope

Founded: 2014


Pope Productions, Inc., founded in 2014, provides a full scale experience for all storytelling needs. Pope Productions includes videography, editing, writing and production for short form storytelling. Kristen started the "On-Air Academy" to provide a positive narrative of black people in communities across the country through training, coaching, and placing black journalists in newsrooms. To date the On Air Academy has coached and trained more than 300 entry level and aspiring journalists.

The Nurse's Office Primary Care

Owned by: La'Erica Williams

Founded: 2017

Location: 179 Linwood Avenue, Colchester, CT 06415


The Nurse’s Office, a primary care and walk-in center founded in 2017, provides primary care and walk-in services, including on-site lab work, for acute, non-life-threatening injuries and conditions, including sprains, strains, lacerations (cuts), fevers, colds, flu, other viruses, stomach bugs, and food poisoning.

The Vegan Nest Cafe

Owned by: Nicole Broushet

Founded: 2017

Location: 6 Waldo Street, Worcester, MA 01608


The Vegan Nest, founded in 2017, is a collective committed to celebrating a healthy, natural, holistic and compassionate lifestyle. Rooted in biblical principles of gentleness, mercy and love, The Vegan Nest Cafe is passionate about compassion and shares that with its nesters through recipes and services.

ManeHire, LLC

Owned by: Nicole Polite

Founded: 2018


ManeHire, founded in 2018, was created with two goals in mind: to make it easier to hire great people and to enable clients to exceed their marketplace goals. ManeHire also offers workshops on soft skills and resume building.

White Lion Brewing Company

Owned by: Raymond Berry

Founded: 2013

Location: 1500 Main St, Springfield, MA 01103


Seeing growth in the craft beer industry and recognizing the absence of local beer in Springfield, MA, Raymond Berry Jr. founded The White Lion Brewing Company with community in mind in 2014. Today, White Lion is proud to call 1500 Main Street in downtown Springfield its home.


Owned by: Salimata Bangoura

Founded: 2018


Yamacu is a West African fusion beverage company that offers delicious locally handcrafted fresh ginger drinks.

Bred Gourmet

Owned by: Tambo Barrow

Founded: 2014

Location: 2255 Dorchester Ave, Boston, MA 02124


This small burger bar serves gourmet patties & toppings, plus kale drinks, smoothies, salads & more.

Beraka Juice

Owned by: Vanessa Mukania

Founded: 2019

Location: 46 Woodside Ave, Winthrop, MA 02152


Beraka Juice is a juice shop and popup juice bar serving organic cold-pressed juices, cleanses, acai bowls, smoothies, and other healthy foods.

Rooted in Romans 12:2 “do not be conformed to this world, but be transformed by the renewing of your mind,” our mission is to serve our community by transforming lifestyles into healthier ones. We aim to achieve this mission through the food we serve in a welcoming and phenomenal guest experience, through events and by hosting workshops.

Our commitment to our guests is to provide the highest quality of nutrition for a healthy lifestyle, and that is using organic ingredients

Zina's Hair Salon

Owned by: Zina Thompson

Location: 450 Cambridge Street, Cambridge, MA 02140


Zina Hair Salon offers a variety of styling services including hair consultations. Their mission is to provide the highest level of service and educate our clients on how to maintain healthy, beautiful hair.

You will be redirected to a site powered by our partner Hello Alice and asked to register to fill out the application.


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