Program Overview

The Boston Celtics and Sun Life Financial have partnered once again for Fit to Win, a 4-week program aimed at improving the health and well-being of children, as well as promoting diabetes education. Timed to coincide with NBA FIT Week, this year’s program will expand from select YMCAs of Greater Boston to include YMCAs in Southern Maine and Greater Hartford. Throughout the program, children in grades 3 to 6 participate in daily workouts and are encouraged to maintain a nutritious diet and make healthy lifestyle choices, such as limiting TV or other screen time. With exciting Celtics-themed events and prizes, and involvement from Celtics players, the kids track their fitness and health activities while having fun and celebrating their accomplishments.

Launching the 2017 Fit to Win program during NBA FIT Week, 200 kids from YMCA locations across New England will gather for Draft Day events to learn about their fitness activities and potential prizes, and then get “drafted” into the 2017 program. Over the next month, each participant will track their exercise and healthy living habits as they work with their peers to earn weekly Celtics prizes. A reward for their participation throughout the four-week period, Fit to Win will culminate with Championship Pep Rallies in Portland, Hartford, and Dorchester in March. As an additional reward at each pep rally, the Top 10 most engaged youth will be recognized and surprised with an invitation to the Fit to Win Grand Finale event at the Celtics Training Facility on March 25!


Program Background

Eating a healthy diet, limiting sugary drinks and increasing physical activity are all steps kids can take to reduce their risk for diabetes. Through the shared passion of Sun Life Financial, the YMCA and the Boston Celtics, Fit to Win promotes the health and wellness of young people in the greater Boston and Southern Maine communities.


2018 Results

2017 Results


Program Recap

2018 Fit to Win Challenge

The C’s team up with Sun Life Financial to teach wellness tips to youth across New England.

Fit to Win Recaps

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2018 Fit to Win Challenge

The C’s team up with Sun Life Financial to teach wellness tips to youth across New England.
Jun 5, 2018  |  02:12

2017 Fit To Win

The Fit to Win program presented by Sun Life Financial promotes the physical fitness and wellness of youth in Greater Boston.
May 11, 2017  |  04:00

2016 Fit To Win – Waltham YMCA

The Fit to Win program presented by Sun Life Financial promotes the physical fitness and wellness of youth in Greater Boston.
Jun 10, 2016  |  02:50

2016 Fit To Win – Southern Maine

The Fit to Win program presented by Sun Life Financial promotes the physical fitness and wellness of youth in Southern Maine.
Jun 10, 2016  |  02:33