ALEX AND ANI | CHARITY BY DESIGN

Claddagh Charm Bangle Benefitting the Shamrock Foundation

The Claddagh symbolizes the sharing of your heart. Our community is at its very best when we stand united and strive to make each other's lives better. The Boston Celtics Shamrock Foundation and ALEX AND ANI | CHARITY BY DESIGN team up each season to assist youth in New England – together we learn, play, and live.  Share your heart, energy, and time to uplift those around you by purchasing the Claddagh Charm.

Program Overview

The Boston Celtics Shamrock Foundation and ALEX AND ANI | CHARITY BY DESIGN partnership is uniquely crafted to inspire those who sport the line while giving back to youth in the New England community.

In 2012, the two brands designed the Celtic Knot Bangle embodying the tenets of connection, community and resilience. The design symbolized not only heritage, but reflected the combination of coaches, players, and the community intertwining & working together to help children in need.

In 2016, a St. Patrick’s Day theme bracelet was created to align with the celebration of the holiday. The Kindred Cord Shamrock was designed and hit store shelves to give shoppers the freedom to express themselves, but more importantly to further support the mission of the Shamrock Foundation.

To continue to evolve our relationship and create more opportunities for youth across New England, the Claddagh Charm, launched in 2017, symbolizes standing united and striving to make each other’s lives better.

With all products, 20% of sales nationwide are donated back to the Shamrock Foundation to benefit our work and partners in the community. To date, over $825,000 has been donated back to the Shamrock Foundation through product sales.


Art Studio Creations

In the span of the partnership direct funding generated through sales of the bangles have assisted with the building of contemporary media art rooms in New England area public schools.

For more information, please visit the Art Studio design page.