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Cleveland, OH— The Cleveland Cavaliers announced today that Brad Sims joins the organization as Senior Vice President and Chief Revenue Officer. Sims leaves his post at the NBA where he was Vice President, Team Business Development, Team Marketing and Business Operations (TMBO).
Sims will oversee growth areas in the Cavaliers organization’s entire multi-property business platform. In his new role, he will lead the Cavaliers’ Ticket Sales and Service area; Database Marketing and CRM Teams; Cavs and Quicken Loans Arena Suite Sales and Services; Corporate Partnerships; and Box Office and Ticket Operations. He’ll also work within those same areas for the AHL Lake Erie Monsters, NBA D-League Canton Charge and the AFL Cleveland Gladiators. He will also lead the Digital Sales and Marketing efforts organization-wide and will provide direction to casino sales efforts in concert with the Horseshoe Casino Cleveland team.
“Brad is a highly respected and accomplished sports business executive with a very successful and diverse background that fits especially well with our organization,” said Len Komoroski, Cavaliers and Quicken Loans Arena president. “We have worked closely with Brad on the league side over the past several years and we know he is a ‘difference maker.’”
“This was a unique situation to be part of a very dynamic organization with an operating culture that I have always felt was at the very top of our industry,” said Sims. “The opportunity to join Dan Gilbert’s organization and work side-by-side with a great leadership team while being part of this great renaissance and growth period in downtown Cleveland is especially exciting. I am proud to now call Cleveland my home.”
Joining NBA’s TMBO group in 2008 as Senior Director and promoted to VP in 2011, Sims provided strategic direction and shared league and industry best practices across all verticals of the business, including sponsorship, season ticket sales, premium/suite sales, group sales, marketing, digital/social networking, finance/expenses, food and beverage, retail and game presentation. He was the account manager for five teams, working closely with the Atlanta Hawks, Denver Nuggets, Los Angeles Clippers, New Orleans Hornets and the Cavaliers.
Prior to joining the NBA’s TMBO group, Sims spent over a decade in business operations leadership roles with several multi-property sports organizations including two divisions of Philadelphia-based Comcast-Spectacor LP (parent organization of the NBA’s Philadelphia 76ers and NHL Philadelphia Flyers), and Opening Day Partners, LLC one of the leading multi-team minor league professional baseball operators.
Sims’ first order of business was to bring back Mike Maleski to the Cavaliers in a newly created position as Vice President of Digital Sales, Marketing and Operations and to name Nic Barlage as Vice President of Ticket Sales and Services.
In 2008, Maleski was hired as the Cavs Director of New Media Sales and played a leadership role in establishing the Cavaliers among the NBA’s leaders in digital revenue growth. For his work with the Cavaliers, Maleski was named one of the NBA’s most influential executives of change by Sports Business Journal in 2009. He left the Cavs in October of 2011 to become Vice President of Sales for Phizzle Inc., a digital marketing and media company where he played a leadership role in launching the company’s newly-created digital marketing division.
“It is a big win for us to have Mike return to the Cavs,” said Sims. “He is one of the industry leaders when it comes to all things digital and that is a key area that we are targeting for more innovation and growth.” In his new position, Maleski will oversee the Cavaliers organization’s entire digital asset group and provide strategy, analysis and direction for all digital components, including their five websites (cavs.com; cavfanatic.com; LakeErieMonsters.com; CantonCharge.com; and ClevelandGladiators.com), social media including Facebook and Twitter, mobile marketing elements, and the integration of all digital assets and initiatives across the organization-wide business platform.
Nic Barlage joined the Cavaliers in 2009 as the Manager of Premium Services within the ticket sales and service group. He has continued to grow within the ticket sales and services areas for the team and arena and was most recently the Senior Director of Suite and Premium Sales and Service. In his new role, Barlage will be leading the premium sales, premium service, group sales, business development, client experience and inside sales teams. “Nic has shown great leadership within all areas of our ticket sales and service group. He has also earned the respect of our customers and will continue to focus on growing our plan holder relationships and making the experience they have with us a great one,” said Sims.
Sims is a graduate of the University of California, San Diego (1996) with a bachelor of arts in communications. He and his wife Beth Ellen now reside in downtown Cleveland.
Maleski graduated from Waynesburg College (1992) with a bachelor of arts in communications/political science. He resides in North Olmsted.
Barlage graduated from St. John’s University (2006) in Minnesota with a bachelor of arts in psychology. He resides in downtown Cleveland.