Canon and Cleveland Cavaliers Bring Free Viewpoint Technology to CES in Las Vegas

C-View System Lets Fans Experience Cavs Games Like Never Before

There’s a new way to watch an NBA Cleveland Cavaliers game – including from right on the court.

Enter Canon Free Viewpoint! Known to the Cavs as ‘C-View,’ Canon’s revolutionary volumetric system is enhancing live TV broadcasts, digital/social activities, and the in-venue experience, creating new and unique opportunities to engage fans and team partners.  

C-View, which was installed in Rocket Mortgage FieldHouse last season, uses more than 100 4K Canon cameras to record and recreate the on-court action, resulting in a life-like virtual experience that captures every angle to deploy a perspective of the game that is not possible with traditional camera systems. The result allows fans to see the game action like never before. The Cavs are one of only two NBA teams (Brooklyn Nets) with this in-venue camera system.  

The Cavs have been piloting this technology for instant replay highlights on Bally Sports Ohio pre and post-game shows and also on the Humongotron inside the FieldHouse for fans in-venue.  Personalized, custom virtual advertising and graphics can be easily incorporated into the C-View video feed, creating exciting new ways for brands to connect with Cavs fans. 

Canon and the Cavs also debuted an immersive virtual reality C-View experience directly to fans at the FieldHouse. During a recent game on December 16th, fans who visited the Social Zone on the main concourse were able to insert themselves into a game using C-View and a VR headset. By strapping on the headset, fans were instantly transported to center court during a recent Cavs game and found themselves standing side-by-side with Darius Garland as he drained a three-pointer. The C-View VR experience rivals the look of video games, but with real Cavs basketball content.  When fans wear the headset and move around, the video experience adapts with the movement as if the fan was actually on the court.

On Wednesday, the Canon Free Viewpoint C-View technology was showcased by Canon at CES 2023, the most influential tech show in the world. Cavs EVP & Chief Information Officer Mike Conley participated in a panel discussion to talk about how the team is uniquely deploying the C-View system. The panel also included representation from the NBA, Canon and Sports Innovation Lab.

“It’s an honor to lead the NBA as one of the first teams to introduce fans to Canon’s C-View. This immersive VR technology has the potential to completely transform the way our fans watch Cavs games,” said Cleveland Cavaliers EVP & Chief Information Officer, Mike Conley. “We are working towards a future where C-View evolves beyond the walls of Rocket Mortgage FieldHouse to transport fans, regardless of where they are in the world, from their home to center court to watch Cavs games from a perspective that is unprecedented across sports.”