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Cleveland Cavaliers Return to Brazil, Transform Basketball Court in Valinhos' Parque Monsenhor Bruno Nardini in Partnership with Eaton

Cleveland Cavaliers' fourth Brazilian basketball court revitalization. Cavaliers also expanded their partnership with Special Olympics through Brazil youth clinics and $10,000 donation.

VALINHOS (SÃO PAULO, BRAZIL) – This weekend, the Cleveland Cavaliers demonstrated their ongoing commitment to growing the game of basketball by unveiling the team’s fourth Brazilian basketball court renovation in Valinhos. The court was completed in partnership with Eaton, an intelligent power management company with locations in Northeast Ohio and 160 countries, including Brazil in São Paulo, Valinhos, Mogi Mirim, São Jose dos Campos, Porto Feliz and Caxias do Sul.

The refurbished court in Valinhos, the second most populous and developed municipality in the state of São Paulo, will advance the Cavaliers’ comprehensive strategy to inspire youth and grow the game of basketball around the world. Valinhos is also famously known for its purple fig. Their annual “Figo Festival” welcomes more than 300,000 people to the region.

The court, which is in Parque Monsenhor Bruno Mardini, is known widely as the heart of street basketball in the region for hosting hundreds of players each week. It is designed by Brazilian artist Antonio Neto, who took inspiration from the global brands of the Cavaliers and Eaton and the famous purple figs of Valinhos. The court transformation project was managed by Hoopers Club, a Portuguese tech startup that operates in Brazil.

The Cavaliers’ long-term commitment to growing the game of basketball in Brazil and providing Brazilian youth greater access to facilities across the nation began in April 2023, when they renovated the Beco de Nego basketball court in São Paulo. They returned in September 2023 to refurbish two courts at the athletic facility of Clube de Regatas Saldanha de Gama, where Cavaliers Global Ambassador and former player Anderson Varejão grew up playing.

"The Cavaliers are passionate about harnessing the unique power of sport to foster community and youth development,” said Nic Barlage, Cleveland Cavaliers, Rock Entertainment Group and Rocket Mortgage FieldHouse CEO. "Our commitment to Brazil and ongoing work to bring Cleveland to the world deepens with every visit and with each court we are able to help transform. We are so grateful to Eaton for their partnership and shared dedication to making a lasting impact."

The project in Valinhos comes as a product of the partnership between Eaton and the Cavaliers, two organizations with deep commitments to the local community. In addition to court refurbishments, the relationship will focus on youth basketball clinics and STEM programming across Brazil and Northeast Ohio. 

“We are honored to have the opportunity to work alongside the Cavaliers, an organization who cares equally about their legacy on the court as in the community, to deliver this wonderful new court to the Valinhos. This year Eaton Valinhos turns 65-years-old, and we could not think of a better way to celebrate than participating in this special project for the city,” said Antonio Galvão, President, Mobility Group and Corporate, South and Central America. “Sport is a powerful tool for transformation and inclusion, and we are confident that basketball will continue to be a driving force for development for current and future generations in our communities.”

After the ceremony, the newly renovated court was put to use as NBA Brazil hosted clinics for local youth and basketball players of Special Olympics Brazil, followed by a wheelchair basketball game hosted by Eaton.

Following the court transformation in Valinhos, the Cavaliers traveled to São Paulo where they advanced their commitment to Special Olympics and their work in Brazil through a $10,000 donation. The funding will be used to support Special Olympics Brazil athletes selected to compete in the 2024 Special Olympics Latin America Games in Paraguay this coming October with sport training and development. This effort progresses the strategic partnership formed in January between the two organizations, which focuses on delivering more inclusive experiences for athletes of any background or ability.

While in São Paulo, the Cavaliers team hosted local Special Olympics athletes with a meet and greet with Varejão before visiting the NBA Store Faria Lima to provide fans another opportunity to meet one of Brazil’s greatest basketball players.

The Cavaliers’ efforts in Brazil have resulted in the team being the most followed team by Brazilian users of the NBA app. The team was also the recipient of the 2022-23 Season NBA Team International Strategy Award, which recognizes the best International Team Marketing Program strategy for the 2022-23 season. Fans can follow @CavsinBrasil on Instagram and TikTok for Portuguese-language team content and news.

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