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Cavs tracking ahead of the competition
Author: Kevin Kleps
Publication: Crain's Cleveland
The Cleveland Cavaliers took their use of court projection technology to a new level last season by implementing a tracking component for a few games at Quicken Loans Arena.
The features allow the Cavs to display the court as a 94-foot-wide screen, with select fans as the pawns in an amusing video game.
It turns out, the team liked Quince Imaging’s tracking technology so much they bought it.
The Cavs already were one of three NBA teams — the Atlanta Hawks and Philadelphia 76ers are the others — to own Herndon, Va.-based Quince’s court projection technology. The system, which requires a seven-figure investment to own, turns the court into a 3-D screen that is used for player introductions and other festivities. Now, the Cavs, according to Quince Imaging chief operating officer and co-founder Scott Williams, are the first professional sports franchise to go all in on the real-time tracking component. - CLICK HERE to read full story.
Cavs tracking ahead of the competition
Author: Kevin Kleps
Publication: Crain's Cleveland
Mike Jacobs said one of the first things he noticed when he walked in the Cleveland Cavaliers’ employee entrance at Quicken Loans Arena is one of team owner Dan Gilbert’s “-isms.”
“Yes before no,” is among the ideals given to team members at Gilbert’s family of companies.
For Tap.in2 co-founders Jacobs and Jordan Syms, the Cavs saying yes to their technology — which allows fans to order food, drinks, merchandise and in-venue experiences from their mobile devices — has eliminated “no” from a lot of their ensuing conversations.
“We’ve gotten in front of a large amount of people before,” said Syms of the Cleveland-based company, which received a significant boost from Jacobs being a graduate of Bizdom, the startup accelerator founded by Gilbert.
“The biggest issue we faced is people don’t like being guinea pigs,” Syms continued. “They want to see how it works.”
During a 22-game trial run with the Cavs last season, the team became big believers in the technology. Fans in the lower bowl received their orders in an average of fewer than six minutes, and the technology was used by 25% of the 5,000 potential customers to whom the “Cavs Eats” function was available, Tap.in2 said. - CLICK HERE to read full story.