The NBA's community outreach programs continue to address social issues, including education, environmental protection, health and wellness, and youth and family development. These programs provide young people with the opportunities and resources that are critical to their future success and development. Additionally, NBA teams have plenty of opportunity to give back to their communities year-round through these programs.
Basketball without Borders
Basketball without Borders is the NBA and FIBA’s global basketball development program that uses the sport to create positive social change in the areas of education, health and wellness. These camps bring top youth players together to train under NBA players and coaches and compete against their peers.
Hoops For Troops
The NBA, WNBA and D-League are committed to supporting our active and retired service men and women and their families around the world. Through the NBA Cares Hoops for Troops program, teams and current and former players honor military and their families through a variety of activation including in-arena nights, military base visits, ticket programs, in-game activation and meet & greets with Wounded Warriors.
My Brother's Keeper
My Brother’s Keeper is multi-sector effort launched by President Obama and the White House to help put boys and young men of color on a pathway to success by building education, mentor and job opportunities in traditionally underserved communities. The NBA, the National Basketball Players Association and the National Basketball Retired Players Association announced a five-year commitment to support My Brother’s Keeper in partnership with MENTOR: The National Mentoring Partnership, Team Turnaround and the Council of Great City Schools.
NBA Cares Community Assist Award presented by Kaiser Permanente
The league presents the NBA Cares Community Assist Award monthly throughout the season as well as a final award at the end of the season to recognize players for their year-round charitable efforts. The award honors the NBA player who best reflects the passion that the league and its players have for giving back to their communities.
The league’s health and wellness initiative, NBA/WNBA FIT, encourages physical activity and healthy living through events, programs and products for children and families. Learn more about how you can get involved starting today!
In partnership with the Green Sports Alliance, the NBA is taking steps to become a more environmentally responsible organization, exploring ways of reducing our impact on the environment through community outreach programs, generating awareness among fans and greening our operations.