Partnerships

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Bulls.com

This week, the Bulls collaborated with Motorola – Chicago-based tech giant and the team’s Official Jersey Patch Partner – to host a basketball clinic for youth from Black Kids Predict (BKP), a local nonprofit focused on getting Black youth excited about data and computer sciences to close the diversity gap and revamp the talent pipeline. BKP is committed to positioning data science as a tool to predict and improve exciting real-world outcomes to increase interest in the industry among 6th-12th grade students.

The basketball clinic, led by the Bulls’ Youth Hoops coaching staff and player Ayo Dosunmu, took place at Austin High School for a group of 60 BKP participants. The students completed six stations, focused on various fundamental basketball skills, while using technology developed by BKP to enhance the experience and showcase the intersection of sports and technology.

In partnership with Motorola, the Bulls donated 50 moto g stylus 5G smartphones to the program, which the same 60 students will use to learn how to build apps for Android devices. The donation will help revamp and enhance BKP’s app-building programming. The day also included a scoring competition for the students where they competed for the chance to win Bulls merch.

Motorola and Bulls staff on-site also gifted each of the students with co-branded water bottles to celebrate the day, which ended with a special group photo with Ayo and the students.

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Bulls and Motorola Partner to Host A Youth Basketball Clinic for Black Kids Predict

The Chicago Bulls recently announced that it is teaming up with Klarna for a multi-year partnership. The partnership will promote Klarna's all-in-one shopping service and popular interest-free Pay in 4 option to Chicago Bulls fans, with the aim to bring audiences closer to the game through unique co-branded in-stadium experiences, shoppable content, exclusive offers, limited edition merchandise, and more. In separate deals, Bulls stars Zach LaVine and Lonzo Ball have partnered with Klarna as brand ambassadors. The two will collaborate with the company to help bring elements of the Chicago Bulls partnership to life while showcasing their personal style through activations, custom social content, and more.

"The Chicago Bulls are one of the most renowned teams in basketball history, and share Klarna's commitment to challenging the limits of success within culture and commerce," said David Sandstrom, CMO, Klarna. "Together, we will showcase how brands and teams can align to provide a more meaningful and engaging experience for fans."

Both Klarna and the Chicago Bulls are known for pioneering innovation in their respective fields, making the partnership a great fit. The Chicago Bulls continue to spearhead and serve as an industry leader in tech and digital activation, both in sports and the NBA, while Klarna is leading the way for more transparent, convenient and flexible ways to shop that are better suited to the modern consumer.

Klarna and the Chicago Bulls will launch multiple initiatives tied to the partnership in the coming months, including exclusive fashion collaborations inspired by the Bulls' long-standing history of trendsetting on and off the court. Fans will have access to shoppable social and digital content showcasing fashion looks by LaVine and Ball as well as behind-the-scenes pre-game styles and must-have essentials.

In addition, the partnership will give fans the opportunity to engage with their favorite team in new ways through unique co-branded activations, in-stadium experiences involving the Benny the Bull mascot, exclusive offers, and more. Klarna branding will also be incorporated into the game-day experience in multiple ways, including placements across the scoreboard and LED boards throughout the arena, and on Bulls practice jerseys.

"We're excited to partner with Klarna to leverage the intersection of sports, fashion and commerce to provide Bulls fans opportunities to engage with our brand in a new way," said Chicago Bulls Executive Vice President, Revenue &amp; Strategy Matthew Kobe. "Our partnership with Klarna will further the Bulls' commitment to combining sports and tech to create revolutionary experiences for our fans."

The multi-year deal marks continued expansion for Klarna within sports. Just last month, Klarna announced a partnership with Angel City Football Club (ACFC) of the National Women's Soccer League–the company's first official partnership with a sports organization globally. With both the ACFC and Chicago Bulls partnerships, Klarna aims to not only deliver unique and engaging experiences to the fans but is also committed to driving positive change through social impact initiatives in LA and Chicago.

With over 90 million global active users and 2 million transactions a day, Klarna is meeting the changing demands of consumers who want to save time and money by shopping, paying—either now or over time, without interest in one secure place. Over 250,000 global retail partners, including H&amp;M, Saks, Sephora, Macys, IKEA, Expedia Group, and Nike have integrated Klarna's innovative technology to deliver a seamless shopping experience online and in-store. With over 5,000 employees, Klarna is active in 19 markets and is one of the most highly-valued private fintechs globally, with a valuation of $45.6 billion. For more information, visit klarna.com

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The Chicago Bulls team up with Klarna to launch multi-year experiential partnership

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The Importance of Sleep with Coach Boylen

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The Chicago Bulls and Zenni Optical today announced a five-year partnership that makes the leading online eyewear company the first-ever jersey patch sponsor and the Official Eyewear Partner of the Bulls. The deal includes various marketing elements, community initiatives, digital assets, and in-arena signage and activations.

Zenni pioneered the online eyewear business in 2003 to make premium eyewear affordable and accessible to everyone. Zenni offers men, women and children the freedom to express their personal style and individuality through high-quality prescription glasses and sunglasses while redefining the pricing model. With an average price of $40 for its curated collections and thousands of frames, Zenni has sold nearly 25 million pairs of glasses since its founding.

"The Chicago Bulls jersey is one of the most iconic in the NBA and recognized across the globe, so it was important for us to be methodical and intentional in our search for a jersey patch partner. This kind of partnership unites two brands in very substantial and visible ways, meaning that who we choose to partner with will represent so much of who we are as a team and signals to our fans what we stand for. In our search, we put a high priority on partnering with a company that shares many of the Bulls' values. Once we started our conversations with Zenni's co-founder Julia Zhen and everyone at the company, it was quickly evident to us that they also place great importance on community and family, and for those reasons and many more we are excited to officially welcome Zenni into our Bulls family," said Michael Reinsdorf, Bulls President and COO.

Beginning with the 2018-19 season, Zenni's brand logo will be sewn onto the left breast of all editions of the Chicago Bulls jerseys, which will debut on Thursday, Oct. 18 when the team visits the Philadelphia 76ers for their season opener. The jersey will make its first home court appearance at the United Center on Saturday, Oct. 20 when the Bulls host the Detroit Pistons.

"The entire Zenni team couldn't be more ecstatic to become the Chicago Bulls most visible partner. The Bulls brand is iconic and global and Zenni aspires to have that same domestic and international relevance someday. We know this will be a significant step to creating awareness that eyewear, especially prescription glasses, can be affordable, high quality and stylish at the same time. We're excited about amplifying our brand in the Chicago market and beyond wherever the Bulls are being seen around the world. We already have one million existing customers in the Chicagoland area and look forward to engaging many more through our partnership. The opportunity to educate on the need for eye protection before correction will be a key initiative for us along with helping the greater Chicagoland community receive the eyewear they may need," said Julia Zhen, co-founder of Zenni Optical.

To celebrate their new partnership, on the afternoon of Oct. 16 the Bulls and Zenni hosted more than 100 of Zenni's top Chicago area customers at a launch event in the United Center atrium, where they heard from Michael Reinsdorf and Zenni executives and enjoyed an exclusive meet & greet session with new Zenni Bulls ambassadors Zach LaVine, Lauri Markkanen and Robin Lopez. These special Zenni fans were welcomed by members of the Bulls staff and the team's mascot, Benny the Bull, all wearing Zenni glasses. They were treated to performances by Bulls entertainers, and viewed social content created for the announcement, including a video piece by Chicago artist Travis Ramos Brooks that creatively melds Zenni glasses with Bulls imagery and photos of Bulls players/fans wearing Bulls colored Zenni frames.

Sharing a mutual dedication to giving back, the Bulls and Zenni will collaborate on meaningful community initiatives that will demonstrate their shared commitment to providing neighbors with resources they need. Zenni will also receive prime integration across the Bulls marketing channels, including engaging in-arena activations, branding on media interview backdrops and helping the team deliver top digital content to fans around the world, among others.

The Bulls retained Excel Sports Management to assist with the jersey patch sales process.

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Zenni Optical becomes first-ever jersey patch partner of the Chicago Bulls

Sam Smith

The Chicago Bulls and Calamos Investments today announced a multi-year partnership that makes the metropolitan Chicago-based global asset manager the first company to display its logo on the Bulls court apron in the United Center.

Calamos will sponsor a new Chicago Bulls "Rising Player" content franchise that will appear regularly on the team's social media channels throughout the season highlighting a player whose performance is on the rise.  The partnership also provides Calamos with digital signage in-arena, as well as access to unique Bulls hospitality experiences.

"Today's announcement represents the beginning of a strong relationship between the Chicago Bulls and Calamos, a company that shares our belief in the value of hard work and a commitment to true partnership," said Michael Reinsdorf, President and COO. "We gave a great deal of consideration to what company would be featured so prominently on the court when we play at the United Center, and so we are thrilled to have a company of the Calamos's caliber be the first to have its logo on our court apron."

"Our special partnership with the Chicago Bulls aligns values that go beyond typical sponsorship agreements," said John Koudounis, Chief Executive Officer of Calamos Investments. He continued, "Not only do we share our love of Chicago, but both our businesses depend on teamwork, strategy and high levels of execution to succeed for the long term. We are confident that Calamos' affiliation with the Chicago Bulls' renowned franchise will support the visibility of our global brand as we continue to execute our growth strategy."

About Calamos Investments – Calamos Investments is a diversified global investment firm offering innovative investment strategies including alternatives, multi-asset, convertible, fixed income, and equity. The firm is ranked #1 in asset flows within Morningstar's alternative mutual fund category for 2018 and has seen significant overall asset growth in recent years. Clients include major corporations, pension funds, endowments, foundations and individuals, as well as the financial advisors and consultants who serve them. Headquartered in the Chicago metropolitan area, the firm also has offices in London, New York, San Francisco, and the Miami area. For more information, please visit www.calamos.com.

Photo Caption: Left to Right: Chicago Bulls President and COO Michael Reinsdorf, Calamos Investments Founder John Calamos, Calamos Investments CEO John Koudounis and Chicago Bulls Legend Horace Grant.

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Chicago Bulls and Calamos Investments announce new partnership

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