October 12, 2015 -- The Chicago Bulls and Advocate Health Care will recognize Breast Cancer Awareness month at tonight’s preseason game vs. the New Orleans Pelicans at the United Center. This is the third consecutive year Advocate has sponsored a Bulls preseason game focused on breast cancer awareness.
“Breast cancer is something that has affected too many of our fans and members of the Bulls family,” said Michael Reinsdorf, President and Chief Operating Officer of the Chicago Bulls. “It is an honor to again partner with Advocate Health Care to use our game as a platform to raise awareness, celebrate survivors, and share Advocate’s successful initiative, Stories of the Girls, which has helped to save the lives of women across the Chicagoland area.”
“Advocate’s campaign is designed to inspire authentic conversations around breast health and the importance of early detection,” said Kelly Jo Golson, Advocate’s Senior Vice President and Chief Marketing Officer. “With one out of every eight women diagnosed with breast cancer in their lifetime, encouraging annual mammograms can help save lives. We’re proud to partner with the Chicago Bulls to honor survivors and raise awareness in such a big and meaningful way.”
At tonight’s game, fans entering the stadium will receive a pink Advocate breast cancer t-shirt while supplies last. Bulls ambassadors, broadcasters, coaches and members of Bulls Entertainment will incorporate pink into their wardrobes, and all Bulls players will wear special shootaround shirts featuring pink graphics. Bulls and United Center staff will wear special themed pins.
The team will “pink out” the United Center and Advocate Center with pink exterior lighting. In-game elements will also be pink, including select concourse components, scoreboard graphics, lighting, video features, and interior and exterior digital signage. Prior to tip off, the Bulls will recognize three breast cancer survivors at center court as the game’s honorary captains and also preview a #StoriesofTheGirls video produced by Advocate.
Bulls.com will incorporate a pink background, and the Bulls Instagram account will display photos with a pink filter. Fans can participate in the initiative by sharing photos of themselves wearing pink and tagging supportive social media posts with #StoriesOfTheGirls and tagging @chicagobulls and @advocatehealth for a chance to be featured on the scoreboard in-game.
Tickets for tonight’s preseason game are on sale now and can be purchased at Bulls.com, the United Center and 1-800-4NBA-TIX.