Throughout the 2015-16 season, the Bulls and Jewel-Osco have teamed up to support the Embrace-a-Bulls program. Now in its fifth season, Embrace-a-Bulls provides families who have a member with challenging medical conditions an opportunity to experience a Bulls game like VIPs. Families are able to take a center court photo, watch pre-game shootaround, receive Bulls goodies, and often get to meet a Bulls player, ambassador or broadcaster. Jewel-Osco helps to enhance the experience by providing each family with a $500 Jewel-Osco gift card. The Bulls work with community partners including Advocate Children’s Hospitals, Gilda’s Club, La Rabida Children’s Hospital, Lurie Children’s Hospital, Ronald McDonald House Charities of Chicagoland and Northwest Indiana, and RUSH University Health Care to identify families for the program.